Persuasion – Final Piece

For this project we had to come up with a piece of persuasion linking to our theme. I decided to look into environment but really focus on plastic and how much we use it unnecessarily. I wanted to create a piece of design that persuaded people to not use water bottle but to use tap water. I didn’t want the message to be stop this because I think when you tell people not to do something they don’t listen. So instead I wanted to come up with a solution with hoe to solve the amount of plastic bottles we use by swapping it to tap water. I also think this should be available in more public areas like shopping centres to stop the waste of plastic.

My final piece was an animation in which I showed the process in which to make a plastic bottle and then on the flip side how to turn on a tap. I wanted to make the process seem really long compared to the tap to show people they should be turning on the tap instead of buying and wasting plastic bottles. I overall am happy with my final outcome I think with a bit more time I could work on the transition between slide making them flow more into one another. I would also change the voice over as I did use myself and I think I could have chose someone with a bit more of a different tone within the voice.



Animation – storyboards

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This is the story board for my animation the idea behind it is showing the long process of making a water bottle and then showing the simpleness of turning on a tap. My script for this animation will be spoken by my sister

The Script:

The process of making a plastic firstly evolves the extraction of oil from the earth.

This then gets taken to a factory where the oil is made into plastic pellets.

This is then where this is heated up into the mold of a water bottle.

They are then taken to get filled up with water and every hour more than a million bottles are made.

These are then taken to the UK where we find them in our shop where Typically bottled water retails at up to 500 times more than the price of tap water.

Why do this when you could just turn on the tap.

Tap on for a better future.


For our new persuasions project I am looking at the topic environment which is something that has a lot to look into which is why I chose it. The brief is to make a campaign of our choice based on a organisation of our choice. I chosen to look into ocean plastic as this happens everywhere and has been a a issue that has been going on forever. The issue is that I wanted to do something that has been over done. So when doing some research I realised that a lot of the campaign that are very much about getting people to reduce recycling but this hasn’t worked.

There needs to be a solution so I came up with the fact that bottle water is over used and doesn’t need to be used when there is tap water. The thing with bottle water is it is accessible. We need to change this by make tap water more accessible. Another issue is plastic straw these are over used and people need to find a way of not using them by saying no at the bar and cafes. I want to change people attitudes toward bottle water by making tap water more appealing I think that tap water should be more available in town centres and other places. There should be fill up station where you can fill up your own bottle to stop the waste in plastic.

I want to make an animation that will show the process of a water bottle being made and the amount that goes into getting it into our stores and there show how easy it would be to just turn on a tap on the flip side. This animation I want to be very cartoon like and really capture the audience at the end by getting the message out there. I think that welsh water is a good company because it has done campaign like this in the past and will be a company that would support a campaign like this.



Creative Brief Persuasion



Creative Brief

Name and contact details of Organisation or Client

Welsh water

Pentwyn Road,

Nelson, Treharris,

Mid Glamorgan

CF46 6LY

Telephone: 0800 052 0130

Project title or mission statement:

To change people attitudes toward plastics making them think differently.

Prepared by:

Natasha Board

1.   Background / Overview:

The problems are this has been and ongoing issue that people know about, but people continue to ignore the issue. There are a lot of organization and people out there that have been influencing this issue. There are a lot of video out there showing that plastic is harming our ocean, but they aren’t catchy enough to grab anyone attention my plan is to make a video or a poster that will immediately grab people attention and make them want to make a difference. The issue of plastics has been going on for too long now and the same campaign are just not working instead of saying let’s reduce using plastics. Let stop using bottle water and start using tap water it will stop the factory making more bottle by continuously recycling. We need to make tap water appealing by making it more accessible to people in public places. Once tap water become more accessible people won’t need to buy bottled water bottle water at the moment is convenient.

2.   Objective. What is the goal of the campaign?

The primary objective is to persuade our audience to think more when buying and chucking away plastic to think about the outcome of what they are doing. I want to create a campaign that makes people stop and think to think twice about what they are doing with your plastics. It should make the audience feel guilty and what to do something about it. I don’t want it to be something people ignore because I know I am guilty of doing that. Along with all the plastics I want to aim my campaign mainly at the plastic straws that are getting stuck in dolphins blow holes. It is a needless disposable item and all it takes is refusing these at a bar or café and when refusing this you should make it aware why. Changing your straw to a bamboo or steal one will make all the difference and last a lot longer. There are ways around using so much plastic something just doesn’t need to be wrapped in plastic to begin with. Fruit is all wrapped in plastic clothing that comes into clothes shop is unnecessarily wrapped in plastic. The amount of plastic that doesn’t need to be used is huge. Simple avoiding this would significantly help our planet. My idea is to immediately grab the attention of the viewer I want it to be full of facts but not making it boring and using illustration to show what is happening. I want my campaign to be used everywhere to help the organisation show what happening rather than tell. I want to make people to want to change the world even if it’s by doing something small by stopping using plastic straw or being more carouse of what they are buying and then throwing away. The solution is to make tap water more appealing and more accessible to stop the use of plastic bottle as they are a mega issue when it comes to plastic in our ocean. We don’t want to reduce recycling we want to change the way people do things making plastic less used for everyday things.

3.   Target audience: who are we talking to?

I want to aim my campaign at people aged 16-21 because these are the people of the future with the most influence on the rest of the world. They are also the ones starting to get their own money, so they are the ones choosing what to spend it on and if they start not buying plastic products this will influence a lot more people. This generation has already changed a lot about the world we live in and have the power of social media in their hand. I want to create an animation as I feel that will grab the target audience attention more. There more likely to watch a video of someone reading the facts to them than them reading a long paragraph of information. This generation is the once that have a say on what happens to the world now, so this is where we need to aim our campaign. I feel like the younger generation it is easier to change their everyday habits making the campaign better aimed at them.

4.   What’s the message?

“It’s the final straw, don’t suck”

“why drink bottle water, when there a tap right next to you?”

5.   Possible solutions?

There are a lot of way that this campaign could be shown, and I think that with this organisation there isn’t anything like an animation that can show people what is really happening. The problem is connecting with the age group using images but not over powering images. The problem is that this age group have a tendency not to read therefore I want to create an animation to deliver the facts with illustration that demonstrates what is happening in our oceans. I want to show the effects of our decision when it comes to throwing away plastic. The problem is that everyone thinks it’s only one time but if everyone thought like that it is going make a massive impact. If we changed that thought to even if it’s just me it will make some difference you are more than likely not on your own. Change can happen if you make it. Make tap water more accessible because once we do this it will have a wave affected and make plastic less appealing and used less if tap water is used more in everyday life. The issue is people are using bottle water at home even know there is water running in there tap they then pour this into a glass defeating the purpose of the bottle in the first place making the bottle useless.

6.   Phases of creative development

Here’s where you can include your own methods, insights and initial ideas. This is what the client is paying for, so try to be realistic about the work that is needed.

Phase One: INSPIRATION – IDEATION Outline how you intend to gather research, primary and secondary. For example, key texts, reports, websites, as well as interviews, tasks, games etc

I am going to use the welsh water and find campaigns, reports and interviews that they have done on the plastics killing the dolphins to get the facts and figures and inspiration to use within my own work. I want to use this to get the fact to change people minds and swap to tap water over bottle water.


Phase Two: CONCEPT Review, edit and focus the research, find common themes, create concepts for a range of possible approaches, gather feedback.


I want to focus my research and find common theme within it to allow me to direct my animation and get the most out of the information I am finding. I want my animation to have focus facts and have a range of different idea within it.


Phase Three: PROTOTYPE: Develop on concept in more depth and create a prototype… include any mandatory elements such as the logo and website address. Gather feedback. Your prototype should help you to test the idea in context and to better understand the audience experience.

Phase Four: REFINE AND DELIVER: Present ideas to client

Noughts and crosses

For the launch of the new week project I have chosen the book title noughts and crosses. I have looked into the book cover that have been design over the past few years and most of them are the same a nought and a cross one at the bottom and one at the top and the colour scheme is alway black and white.

I think when redesigning this book cover I need to come away from the obvious using the title as the design. I think it needs to link to the plot of the story and maybe use one part of the book to link the design of the cover to it.

When getting this brief I wanted to choose a book that would interest me the most as I don’t really read so I need a book that will interest me from the start. From what I heard about noughts and crosses it was about people from two different classes who were in love. That automatically made me want to look into this title the most over the other one animal farm. This book is a novel set in the 1970s when racism was a big problem but the idea of this book was the opposite the darker skin people ( crosses) were the one that were superior to the pale skinned people (noughts). The novel is based on two young people who are friends. Sephy (cross) and Callum (nought) who find themselves in love with each-other which is forbidden. They have been friends since they were younger and they try and battle with the social system where there is a background of prejudice.


  • Sephy (cross) – Daughter of a cross, Kamal Hadley. Her and Callum are childhood best friends who fall in love. She looses contact with Callum and then falls pregnant.
  • Callum (Nought) – Son of a nought. He best friends and later lovers with Sephy. He is one of the few noughts to get into Sephy’s elite school. Callum is the father of Sephy’s child, but he is hanged.
  • Kamal Hadley (Cross) – Father of Sephy, very powerful cross politician.
  • Jasmine Hadley (Cross) – Mother of Sephy later becomes an alcoholic.
  • Minerva “Minnie” Hadley (Cross) – Sephy older sister.
  • Ryan McGregor (Nought) – Callum’s father, who is killed trying to escape from prison after the bombing.
  • Meggie McGregor (Nought) – Callum’s mother. Throughout the series, her husband dies in trying to escaping from prison, her daughter commits suicide because of mental illness, her younger son is publicly hanged and her older son is blown up in a suicide attempt by her former friend.
  • Lynette McGregor (Nought) – Callum’s older sister who commits suicide by stepping out in front of a bus.



  • Racism – Noughts and crosses are separate only a few noughts are allowed at crosses schools. They call each other ‘Blankers’ and ‘Daggers’ they despise one another. There is a clear divide between them.
  • Discrimination – This is between crosses and noughts. This is because Crosses are the dominant race, and treat noughts poorly as they are the underclass. Discrimination relates to the theme racism, as the Crosses treat noughts poorly because of the colour of their skin.
  • Friendship – The friendship between Sephy and Callum, able to stay friends despite the difference in class they are friend despite the difference.
  • Love – The forbidden love between Sephy and Callum


I have only read the first few chapter before this project but I want to continue thoughout this project to get a better sense of the characters and the story line.



Rajasthan – Jaipur

I went on a trip to Rajasthan for 12 days and before I went I knew roughly what we were going to see and had an Idea of how I thought India was going to be. The images on google and the things people tell you is nothing compared to actually going there and experiencing the culture. The thing I learnt most when I was over there is how different our cultures our. It want just the amazing sights it was also the way the people were. They work so hard for such little money and working to them mean so much more to them than it does to us.

My first day in Jaipur was one of the most jam packed day. We went to amber forts which was a Palace but the surrounding grounds its self was something else. The doors and inside patterns were just so much more than anything I had ever seen. The repeated pattern that appeared throughout the palace the ceiling the floor and the wall had so much detail in them. Every part of the building was different the patterns changed throughout but every room had the same colour scheme. Next we went to a temple that is over 5000 years old this is a place that had amazing pattern throughout the structure. We also went to see the step well which is how they use to collect water and this structure is amazing in its self because it is the same pattern the whole way down. We also went to the Anokhi Museum where we looked at the art of block printing  from of tradition to contemporary art. We watch the guy make the block prints and also watched there process of how they make there block printed pattern.


Day two in Jaipur we went to the elephant poo factory where we spent the morning with the family who make elephant poo into paper. We watched there process and then made our own paper. This was interesting to watch and take part in how they have made a living in make paper out of something you wouldn’t think of having any real use. We then also went to place where they make block printing fabrics and watched there process into making that. They have huge tables with roll of material and have a guy doing different parts of the pattern and they all go down the table printing the continuous pattern. We also went to a pottery place where we watched there process of making pot without electric. We watched there handmade process and how quick they are at both making pots and painting the pattern.

Day Three was a free day but as a group we decided to as a group go to the monkey temple which was a temple but has been taken over by monkey over time. This was a beautiful temple and monkey had made it there home. We also went to the elephant sanctuary were we rode, painted, washed and fed the elephants. This was an amazing experience to see how the people treated the elephants and learn a little bit about how they keep them. I really enjoyed feeding the elephants because you could see how much they enjoyed them.

Day 4 we went to the Jai Singh Observatory was the last outpost of medieval science.  Built by Jai Singh, the first Maharaja of Jaipur who founded the city in 1727, the observatory is one of a handful. We then went to the city palace which kept a lot of weapons and also had a collection of miniature paintings. It was a beautiful structure and amazing art. We also spot of at a cafe that we could view the Hawa Mahal (Palace of Winds) it had a lot of small windows with intricate decoration. This building is beautiful but it has been built amongst the Jaipur market.

Day 5 we went to a museum which was for modern art. We also went on safari where we went from the hotel in jeeps and had two hours in the safari where we managed to come across a leopard and watched it for half an hour where it sat and then climbed up a tree.

I have always wanted to travel and to see other cultures and it was nice to feel part of there world. I have really enjoyed the workshop and how they have made such amazing things with so little. They don’t need factories to make there products. They work fast but there work is precise and neat. I am really enjoying work in my artist book and how this trip will change my work in the future. India is a crazy and chaotic place but it is also full of kind and caring people who want you to learn from them and also learn from you.

Rajasthan – Udipur

From Jaipur we travelled to Udipur. When travelling down I already seen the change in place on my travel down. Day one in Udipur we went to the city palace which was right near our hotel I found with Udipur it was a much smaller place where everything is in walking distance. This palace was beautiful from the inside and out. The beautiful patterns and texture that were throughout the palace. It was also nice to look out from the palace to see the city of Udipur. We also walked from the city palace to the Jagdish Temple the interior of the  temple was amazing. We then went of on our own and went to experience the markets of Udipur.

Day two we went to a school that taught us how to create our own miniature paintings. First you have to draw the outline and then you have to create the shading. We added details and added colour to certain parts of the elephant. Once we had  created our own miniature painting we got to look at the work of there students and the family members. It was amazing to see the level of detail went in to one painting.

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Day three we went to a tie dye place where we watched the process from the women making the pattern to the men dyeing the material. First thing I took away from this is that they do tie dyeing a lot differently to us they add a lot more detail in to every peiece. There process is to create patteren with string and to wrap it round a pinch of material really tightly and keep doing that to create a pattern. The men then make the dye using natural materials. We later that day went on a lake cruise from the city palace and got to see the view and the sunset from the lake.

Day 4 was our last day where we went to another pottery place who uses electric to make his pots on his roof. He was again vey quick at making the pots. We also walked through a vegetable and fruit market where all the local set up store where you can buy there food it was amazing to see all the colour in the streets and how different it was to the part where we were staying that was considered as a tourist area.

The last days of our trip were spent in the lake district of Udipur I felt this place was a lot more relaxed than Jaipur and it was nice to be in the centre of everything and have it all in walking distance. We did many workshops  including pottery, miniature painting, and watching jewellery be made. The part that I enjoyed the most was the tie dye place where they taught us a very tricky art of creating circle pattern of tie dye. Watching them work so fast and then when I tried it was extremely difficult. It is experiences like this which have made the trip stand out to me as they are things that I would have struggled to organise myself just like the gate crashing an Indian wedding and dancing in the street!