Name and contact details of Organisation or Client
Telephone: 0800 052 0130
Project title or mission statement:
To change people attitudes toward plastics making them think differently.
1. Background / Overview:
The problems are this has been and ongoing issue that people know about, but people continue to ignore the issue. There are a lot of organization and people out there that have been influencing this issue. There are a lot of video out there showing that plastic is harming our ocean, but they aren’t catchy enough to grab anyone attention my plan is to make a video or a poster that will immediately grab people attention and make them want to make a difference. The issue of plastics has been going on for too long now and the same campaign are just not working instead of saying let’s reduce using plastics. Let stop using bottle water and start using tap water it will stop the factory making more bottle by continuously recycling. We need to make tap water appealing by making it more accessible to people in public places. Once tap water become more accessible people won’t need to buy bottled water bottle water at the moment is convenient.
2. Objective. What is the goal of the campaign?
The primary objective is to persuade our audience to think more when buying and chucking away plastic to think about the outcome of what they are doing. I want to create a campaign that makes people stop and think to think twice about what they are doing with your plastics. It should make the audience feel guilty and what to do something about it. I don’t want it to be something people ignore because I know I am guilty of doing that. Along with all the plastics I want to aim my campaign mainly at the plastic straws that are getting stuck in dolphins blow holes. It is a needless disposable item and all it takes is refusing these at a bar or café and when refusing this you should make it aware why. Changing your straw to a bamboo or steal one will make all the difference and last a lot longer. There are ways around using so much plastic something just doesn’t need to be wrapped in plastic to begin with. Fruit is all wrapped in plastic clothing that comes into clothes shop is unnecessarily wrapped in plastic. The amount of plastic that doesn’t need to be used is huge. Simple avoiding this would significantly help our planet. My idea is to immediately grab the attention of the viewer I want it to be full of facts but not making it boring and using illustration to show what is happening. I want my campaign to be used everywhere to help the organisation show what happening rather than tell. I want to make people to want to change the world even if it’s by doing something small by stopping using plastic straw or being more carouse of what they are buying and then throwing away. The solution is to make tap water more appealing and more accessible to stop the use of plastic bottle as they are a mega issue when it comes to plastic in our ocean. We don’t want to reduce recycling we want to change the way people do things making plastic less used for everyday things.
3. Target audience: who are we talking to?
I want to aim my campaign at people aged 16-21 because these are the people of the future with the most influence on the rest of the world. They are also the ones starting to get their own money, so they are the ones choosing what to spend it on and if they start not buying plastic products this will influence a lot more people. This generation has already changed a lot about the world we live in and have the power of social media in their hand. I want to create an animation as I feel that will grab the target audience attention more. There more likely to watch a video of someone reading the facts to them than them reading a long paragraph of information. This generation is the once that have a say on what happens to the world now, so this is where we need to aim our campaign. I feel like the younger generation it is easier to change their everyday habits making the campaign better aimed at them.
4. What’s the message?
“It’s the final straw, don’t suck”
“why drink bottle water, when there a tap right next to you?”
5. Possible solutions?
There are a lot of way that this campaign could be shown, and I think that with this organisation there isn’t anything like an animation that can show people what is really happening. The problem is connecting with the age group using images but not over powering images. The problem is that this age group have a tendency not to read therefore I want to create an animation to deliver the facts with illustration that demonstrates what is happening in our oceans. I want to show the effects of our decision when it comes to throwing away plastic. The problem is that everyone thinks it’s only one time but if everyone thought like that it is going make a massive impact. If we changed that thought to even if it’s just me it will make some difference you are more than likely not on your own. Change can happen if you make it. Make tap water more accessible because once we do this it will have a wave affected and make plastic less appealing and used less if tap water is used more in everyday life. The issue is people are using bottle water at home even know there is water running in there tap they then pour this into a glass defeating the purpose of the bottle in the first place making the bottle useless.
6. Phases of creative development
Here’s where you can include your own methods, insights and initial ideas. This is what the client is paying for, so try to be realistic about the work that is needed.
Phase One: INSPIRATION – IDEATION Outline how you intend to gather research, primary and secondary. For example, key texts, reports, websites, as well as interviews, tasks, games etc
I am going to use the welsh water and find campaigns, reports and interviews that they have done on the plastics killing the dolphins to get the facts and figures and inspiration to use within my own work. I want to use this to get the fact to change people minds and swap to tap water over bottle water.
Phase Two: CONCEPT Review, edit and focus the research, find common themes, create concepts for a range of possible approaches, gather feedback.
I want to focus my research and find common theme within it to allow me to direct my animation and get the most out of the information I am finding. I want my animation to have focus facts and have a range of different idea within it.
Phase Three: PROTOTYPE: Develop on concept in more depth and create a prototype… include any mandatory elements such as the logo and website address. Gather feedback. Your prototype should help you to test the idea in context and to better understand the audience experience.
Phase Four: REFINE AND DELIVER: Present ideas to client