Methodology; is working methods
- Ideas generation =alot of ideas
- Development of ideas
- Reflect and Refine
- The idea starts
- Brain storming and mind mapping are the main ways of coming up with ideas.
If there is no connection to the audience you’re designing for then idea generation is much more challenging there are two main way of idea making
- Pepare group
- presents problems
Brainstorming allows you to think widely. It can be done alone or in a group. It works better alone most of the time and unless you have a good sized group no more than seven and you feel comfortable enough not to feel stupid with the ideas, you come up with.
- Organising thoughts
Mind mapping helps you sort out your thoughts and keep expanding your thoughts and connections in a structured way.
Single words of idea to help the process
Forced analogy/random words (noun)
We had a exercise where we had to mind map with too random words showing that you can come up with idea on how to link two item that are not connected in any way. My group had goldfish and trumpet we come up with the colour,energy,breathing technique,simplar shape fin and horn.
2.The 6 thinking hats
- Managing Blue – what is the subject? what are we thinking about? what is the goal? Can look at the big picture.
- Information White – considering purely what information is available, what are the facts?
- Emotions Red – intuitive or instinctive gut reactions or statements of emotional feeling (but not any justification)
- Discernment Black – logic applied to identifying reasons to be cautious and conservative. Practical, realistic.
- Optimistic response Yellow – logic applied to identifying benefits, seeking harmony. Sees the brighter, sunny side of situations.
- Creativity Green – statements of provocation and investigation, seeing where a thought goes. Thinks creatively, out of the box.
Coloured hats are used as metaphors for each direction. Switching to a direction is symbolised by the act of putting on a coloured hat, either literally or metaphorically. These metaphors allow for a more complete and elaborate segregation of the thinking directions. The six thinking hats indicate problems and solutions about an idea the thinker may come up with.
Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. The term was promulgated in 1967 by Edward de bono. He cites as an example the Judgement of Solomon, where King Solomon resolves a dispute over the parentage of a child by calling for the child to be cut in half, and making his judgment according to the reactions that this order receives.
4.The Reframing Matrix
When you’re stuck on a problem, it often helps to look at it from another perspective. This can be all that you need to do to come up with a great solution. However, it is sometimes difficult to think about what these perspectives might be.
5. Picture Association
The main areas I discovered about picture association was a simple technique to help you create a story behind the background of the image. You could use this when focusing on an advertisement for a product, an animation, or when in need of some help with your creative writing skills.
It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.
This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.
7. Lotus blossom
Creative-thinking technique that will help you expand your thinking beyond your usual paths of thinking is Lotus Blossom. According to author Michael Michalko, Lotus Blossom helps you to organize your thinking around significant themes, helping you to explore a number of alternate possibilities and ideas.
8. Attribute lisiting
Attribute listing is a great technique for ensuring all possible aspects of a problem have been examined. Attribute listing is breaking the problem down into smaller and smaller bits and seeing what you discover when you do
9. Metaphorical thinking
A metaphor is a soft thinking technique connecting two different universes of meaning. Examples: Food chain, flow of time, fiscal watchdog. The key to metaphorical thinking is Similarity. The human mind tends to look for similarities.
10. Force analogy
Forced analogy is a very useful and fun-filled method of generating ideas. The idea is to compare the problem with something else that has little or nothing in common and gaining new insights as a result.