4 Designers

Monday 20th February

Today we went to the 4 designer conference in London Conway hall. We listened to 4 designer speak about there field and how they got to where they are today and given us simple tip to help us in our careers.

Patrick Baglee 

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Patrick is widely recognised with his writing on design and advertising appearing in Eye, Campaign,Creative Review and U&lc. He is the former chair of the Typograph-ic Circle and founded 4Designers with Quentin Newark in 1999.

He said that “design matter more than ever”.

Matthew Shannon Brash Brands 

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Matthew’s work has been the recipient of numerous accolades, and he has worked for some of the most respected design studios in the UK, and brings a sincere passion before spending time at Atelier Works, Addison and MetaDesign’s London studio.  He’s now at Brash Brands – a global brand identity agency that has worked with adidas, Armani, the BBC, Ford, and Burj Khalifa. He has written on the importance of internships and was at the heart of the SAS Scholarship Team.

Worked at:

  • Ateller works
  • Addison Group
  • Meta design
  • Getty image

He believe communication is in our hands 

Approach 

He worked for skodaauto and rebranded there car. The brand was bought by volkswagen.

They used research to push the brand forward and created the skoda logo we see today. Also the skoda typeface.

How do you apply the components all together building on first impressions make sure you have a thought to communicate a lot of other thought process.

Process

  • Think
  • Re-think
  • Do

Agile

Image bank

No single image could represent the picture library this is why you should give the image the most room on the page.

911 effected business Getty images digital work was prominent in memorable photojournalism. As a business they own photography.

Always be agile you never know whats going to happen be aware of all current trend it will effect your work.

Adapt

Bp.com

Good to be able to work on a larger document.

When working on bp the oil leak happened which effected the business. As people were photoshopping the logo in a negative light. Needed to show a different side to show they were helping. Need a social base to show the world what is happening.

Adapting to new things that is happening keeping in with the trends.

Always adapt quickly very quickly.

Alway keep learning

Affects 

JSainburys

Little stories big differences.

They made 60 videos that were sociably and shareable to use employees to tell story and challenge the brief

The affect your work is having.

Alternate 

Value Retail

We live in social enabled world

People like you tuber such as pew-pie are more influential than ever to the younger generation.

The hybrids

Using Vloggers and blogger to share clothes on social media to create business.

Alternate the delivery.

Ambition 

Need to come from me

“To effect change you need to be change”

“Aim to be the change power of youthful minds”

Matthew.S@brashbrand.com

Creation of context understand components to use them in real world.

Joanna Davies,Zak 

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Ambitious and entrepreneurial by nature, Joanna was Head of Group Marketing for a major pub company by the age 25 and had created Zak at the age of 29.  Jo is now CEO + Founder of ZAK, an award-winning independent creative agency. Known by reputation as Agents of Change, ZAK develops brands and creative platforms for global clients.

Zak creates big brand ideas that engage influential under 30s

Based on leather lane

See business as brand

Prefer working with challenging brands.

Worked with New Balance Football

Knowing for running wanted to change there brand slightly.

Looking towards 17 year old fans to match the audience with the brand.

They do all the branding other markets adapt your idea.

PF flyer wanted to come away from the converse range

“unfollower the crowd”

Campaign the product on their own now

Zak brand is just as important as the clients brands

We are creators, makers and innovation.

6 things:

  • Insights
  • Stragery
  • Creativity
  • Design
  • Production
  • Distribution

Gin 

Trend report from our global insight network of under 30s across the globe.

Heat 

Connected cool kids who collaborate with brand to create out through content.

Cool SH*T 

Weekly maker of curated and created content magazine content.

Jo’s Tips

  • Find your personal brand (what make you different)
  • Creative,culture,adventure seekers
  • Smart – Street smart
  • Brave- Speak up
  • Ambition- Need drive
  • Grounded – Normal
  • Find your perfect partner
  • Type of brand you want to work for
  • Meet the team your working for

Training is important

  1. make a strong 1st impression
  2. we the company values
  3. deliver excellence

Matt Baxter – Baxter and Bailey 

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Matt is an experienced designer, spending 20 years working for some of the UK’s most highly rated brand design companies.   He has worked internationally with Melbourne and NYC-based brand design studio 3Deep Matt has worked for all kinds of clients all over the world from, The Body Shop, Orchestre de Paris, the Edinburgh Film Festival to the Australian Ballet. Matt has written for Design Week and The Drum and has judged design awards for D&AD and Design Week. He also has a keen interest in design education giving talks and running portfolio surgeries.

Micheal gladwell “anyone can be and expert in something if they done over 10,000 hours.

Director of Braxter and Bailey which is based in brighton

Advice

1.Know where your going

-Films,comics and music

Mckean was doing something interesting

-Pixies music covers

-crazy typography

-Knew what he liked didn’t know what it was

2. Say yes to everything

-D and

-Designed brief for scope

3. Fake it till you make it

-Trickett and webb

-Do things before you know hoe then eventually learn how later

4. Go places

-Went to australia 3 deep design company

5. Don’t do free work

#saynotospec

Going back on his advice 

1. Dont know where your going

-The phonix maker of comic he fell into this

2.Say No sometimes

-#designforgood

-#makeitcount

3.Never stop faking it

-things would get boring if you knew everything

-The illuminated river knew they were out of there dept but did it anyway

4. Stay local

-Also benefit from staying local

5.Sometimes do free work

-When its right for you

Solid Advice 

  1. Always read words
  2. Spellcheck
  3. Spellcheck again
  4. Be nice
  5. Keep in touch

Advice from people Matt worked with that got him where he is today

Lynn Trickett 

  1. Never talk yourself down
  2. Dare to try something you’ve never done before

Gifs-Blast 

Show commitment over deliver do something unexpected hard working and good attitude.

Brett phillips -3 Deep 

  • Design is like motorbike
  • Surround your self with people who know what there doing

Heidi Leghfoot 

  • Never worry about not knowing the answer
  • Ask to many question

TAKE ALL THE ADVICE YOU CAN 

CHOOSE WHAT WORKS FOR YOU 

@baxterandbailey

Brain and James Webbs 

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Brain

went straight to art school

Tv graphics

James 

Design a set of stamps with no queen

Stamps – Royal mail 

  • Made stamps for the industrial revolution
  • Know more about the job than the client
  • Re-event Christmas stamps
  • Battle of waterloo
  • Words are important in design
  • Avoid the obvious
  • Arrive at genius
  • Letter press is an interesting process

CALIBRATION IS IMPORTANT

At the 4 designer event i really got a sense of what the design world is like and what my idea and design can give to the real world. I have never really thought about what happens after university but this really open my eye to what is possible. I also learnt not to do free work there is alway someone willing to pay you. I also learnt that I need to be confident in myself and my ideas. I also think I need to speak to as many people as I can whilst I can to be in the best position possible.

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