Thursday 23rd February
Fight the Power
Subcultures and the challenging of hegemonic values
- Traditional values
- Subcultural Resignification – Create a new meaning from an old meaning
- Male suit and its traditional connotations
- Dressing smart to impress
- Subcultures play with active organisation of objects with activities and outlooks
The Zoot Suits
- Paraphrase (Alford, 2009, p354 )
- (Alford, 2009) said
- The style is exaggerated and over the top.
- It was mainly worn by African Americans and hispanic Americans and also found on lower class people. To show you were richer.
- You had a walk when wearing this to embrace the suit
- There was a secret type of vocabulary used as a type of African American slang
- They feel the suit gave them a voice by making them visible
- Struggled with negativity
2) How does this quote relate to subcultural concepts and practices as identified in Clarke, Hall and Jefferson’s (1975) research?
- It was exaggerated style using bright colours.
- The suit and accessories weren’t the main part of the look it was also the way the hair was worn.
- Collars hats and dutch shoes were used to accessories the suit
- The Zoot suit came with a walk that was used to embrace the suit
- It also had its own language that was African American slang that was added to add to the scene
- Its based on the classic suit
3) Paraphrase what these quotes are claiming about identity statements in the wearing of he Zoot suit.
4) What do these observations suggest about the importance of
social/historical context in generating meanings within visual and material culture?
- Zoot suit expressed cultural
- A way to exclude others like white
- Later during the civil war there was a right to the suit white power, black power.
- Fabric was rationed in the war the zoo suit was using a a lot of fabric that was illegal
- rebelling against the rules
5) What is being suggested about contexts that contribute meanings within visual and material culture?
“The counteract a dominant ideology” ( tulloch,2006)
6) What does this case study on the Zoot suit have in common with other subcultures that we’ve studied so far?
- Waited jacket, narrow trousers and toe capped shoes
- Hair was longer
- was taken by working class youths
- the colours were vivid green reds and pinks
- The colours
- The hair was part of the look
- Buying status
- Type of trousers
- The class
Modification of the suit that shouldn’t be worn by working class Londoner.
Subcultural can evolve like the teddy boy look
Consider the recurring style