Typographic detailing and layout
Grid, Page margins,Columns flexibility of columns,Flush left and flush right some areas flush right with caption,Flush left for body copy,Rag – line length, 8-10 font size and Negative space
Hierarchy important visual to help the reader understand and navigate way through
Subhead: may be either a display line enlarging in the main headline or a short heading inside the copy used to break up long patches of grey
Headline: the extra large opening statement used
Stand first: a brief introductory summary of an article in a newspaper or on a website, typically appearing immediately after the headline and typographically distinct from the rest of the article. Intro paragraph larger or bolder summarises article
Call out: a pull out quotation from body copy
Cross heads there are three general categories of heading cross head which centred of measure lifetime side head which flush left
Em dash: a unit of measurement equal to the current type size em in 12 point is equal to 12.The em dash is perhaps the most versatile punctuation mark. Depending on the context, the em dash can take the place of commas, parentheses, or colons—in each case to slightly different effect. Notwithstanding its versatility, the em dash is best limited to two appearances per sentence.
En dash: a unit of measurement equal to half of en.a short dash (–) used in punctuation, in particular between figures to show a range.
Indent begun with a blank space to separate a paragraph.
Hanging indent type saet with the first line of the paragraph flush left and the subsequence indent.