Reflection on third year

This last term of my degree has been hard work and challenging. It has been my favourite term because it has been awarding as I can see how my work is coming together for the final degree show.

My final major project was one of the projects I enjoyed the most it was something that I wanted to do and got me to use a skill that I’d forgotten about. Using photography as one of my main strength for this project was daunting as I had previous experience with photography but never taken photos of people. I knew that getting models in a studio would be hard so I decided to trust the British weather and use the streets around me as my studio. It worked really well and there was a lot of a good place in walking distance that worked really well with the theme of the magazine. I think that using photography as the main part of my magazine worked well and felt very personal when I added an image of me and my sister to tie everything together.

The chance to design my dissertation was a challenge as I started to lose interest in my topic that I wrote about so I struggled to design for something that I lost interest in. I decided to keep it simple using colour for each page. I also drew images to link to each chapter to make it easy to visually imagining what I was talking about within my dissertation question. I used fonts that were different for each chapter trying to tie the font in with the year I was talking about.

Thinking about what happens after university scares me. Every decision that led me to university was really random and something I didn’t really think about planning ahead was never something I wanted to do so thinking about life after university scares me. I have always wanted to travel or live abroad so thinking about an internship abroad is something that I would enjoy. I have researched into internship abroad but struggled to find something that pays enough to really stay out there long enough to get a worthy internship.


Final Major Project – Reflection

My final major project is the one project I really related too and enjoyed researching and designing. I think that the fact that the brief was completely up to us really helped as I never really connected with any of the other projects as I struggle to design for an issue that I don’t feel strongly about. The start of this project was hard as I found it difficult to narrow down what I wanted to do and what I felt I was good at. I think after writing down thing I felt I’d enjoyed the most and also my interest really helped me come up with a rough idea of a fashion based project.

The idea of a fashion magazine came from the enjoyment of editorial and magazine design. The fashion idea came from my interest in fashion, clothes and shopping. I really enjoy fashion on high streets and online. I think that this is something I really enjoyed doing is making an outfit out of simple things. I also wanted to use a skill I had that I didn’t feel strongly about in the past. This was my photography I did an A level in it but never really enjoyed it as most of what I photographed was building and motion photography. This idea of portrait photography I really enjoyed and think that they worked really well. I think it is something I’d discarded but think I could use it in the future as it is something that I am good at.

The design ideas came from a few different magazines. I think that this has helped to come up with layout and page ideas. I think that this helped a lot with getting the layout and design ideas out there. I think that if it wasn’t for looking at other magazines I would have been stuck on how to start my magazine. I really enjoyed the development of my magazine and I think that having the photos really helped with the development of my magazine. I did 4 photoshoots with a different outfit and different model I think that having a lot of images to play with really helped as I could play around with different images and different placement of images.



Hand Washing – Changed

Further Feedback

After hand in we had further feedback that gave us an outlook of the whole project and how to improve from both the clients and the tutors. The feedback on my final project was that the word danger felt like a negative word and didn’t really fit the place this poster would be used for. I think that the original use for the word danger was the idea that they seen this word and knew that this task was needed to stop the danger. I think that I will use this feedback and change the word to make it more light-hearted. The use of the colour black was also something that was mention felt that it didn’t link to the other poster even know I was told to change the colour from green to black by my mentors. I then was told that the size of the poster was ambitious enough and didn’t work to grab people attention.

Reflecting on feedback:

I felt that the feedback was fair and that there was a lot more work that could be done to allow this project to work well. I think that the main point was changing the word danger I think I will try and find another word that doesn’t seem as harsh and maybe just used the word germ. I think that the background change will have to be a light colour that works with the poster to give it a light-hearted feel. I will also look at changing the size by making 4 posters that include each step being A1, A2 in size to allow it to be large enough to get the point across that these steps need to be read and paid attention.

Improved Poster

This is my updated version of my poster following feedback. I have changed it a lot and given it a comic strip feel to it. I have updated the text and changed the colour and size. These will be A2 poster that can be displayed in a long strip or as two posters depending on the space in the workplace.

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How it would work:

This is my updated version of my poster following feedback. I have changed it a lot and given it a comic strip feel to it. I have updated the text and changed the colour and size. These will be A2 poster that can be displayed in a long strip or as two posters depending on the space in the workplace.

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Professional Practice

For part of our degree, we get a chance to present our idea of what we plan on doing after university and also show our CV and portfolios. I have created a CV and portfolio that shows off my latest work.

My Cv I created back in a secound year but I have updated it to show my latest job roles. I have made this cv with my logo that I have made for myself which is a slight change from the logo I had before.

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My portfolio shows all of the work that I have completed this year including my final project and my dissertation design. I think this is a good way to show my work as it gives a snip preview of my work and a way to briefly describe what it is about. My portfolio has been made so that it is interactive and works in a way that my logo gets you back to all of my work and then you can choose from there what part you want to look at.

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For our professional practice along with showing that we have a CV and a portfolio in place for once applying for jobs we also need to show a plan of what we plan on doing next. This includes any live application for a job or internship.

My initial plan is to do an internship in Graphic Design but abroad in Spain or Malta. I have looked into this and applied for a couple of internships but it figuring out realistically how long I can be away for and whether I can afford not being paid that much whilst out there. I have also applied for a job in Cardiff and looked at jobs in Bristol too. These are a full-time position in little Graphic Design branches.





Final major project

Generation magazine final outcomes

I have edited everything that was suggested in feedback and really worked on how every page looks and if they work together. I think that this magazine really shows my photography skills along with my editorial skills together.

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Below is an image of each spread and what I will send off to print:

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I have also decided my degree show space and these are the image and spread I will display alongside my main project of a magazine.

Making this magazine has made me think about editorials and layout. It has made me enjoy photography again and also changing my magazine to improve it was really awarding seeing the process of it change over time has really helped. I have shown my magazine to a few people and some have said it could be a real magazine this shows that my research and changes have made the magazine what it is and made it close to a real fashion magazine.


Degree show proposal

For our final major project we display our work at the end for my degree show space I have decided to use my photography alongside my magazine to bring everything together. I propose that I have two A2/A1 posters of my photography on the wall.

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I talk about this with my tutor and they felt that I could use the space better and also include spread from my magazine alongside my posters. I also showed two images I felt worked well together and together we decided that they weren’t my strongest images. I went back and printed some mock-up in black and white to size to test which images work better on the wall. My final mock-up is two A1 posters and 3 A3 posters of my spreads and also my logo alongside my magazine.

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Making these decisions made me excited about printing and I think that all together it will work well with each other and be a really good space to display my photography and editorial skills. I have really enjoyed this project and feel that it is one that I have really related to as I picked the topic allowing me to really get stuck in and excited about it all as a whole. I think that having this project to display in a degree show space is really going to show off all my work.Screen Shot 2019-05-02 at 10.50.56 Here is my final mockup that got the go-ahead to print in the degree show I will have two boards so the layout will be different depending on the space but all the images will be the same. I think once the decision was made to work with these images it felt like it was all coming together.


FMP – Final Presentation

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My presentation I talked about how I got to my idea and where I went with my idea. I explain that I used to research such as a magazine that influenced me. The likes of Elle, Fashion, vogue and hello Fashion. I wanted to show that fashion magazine influence me when it came to layout and content. I also needed a lot of help with the front cover as this us something that in previous feedback wasn’t working. I looked at front covers that had stripped back a lot and concentrated more on the image on the cover that the text. Which I now understand and works much better.

What I need to do…


The type style used for the cover ‘Generation’ could be used for the major headings throughout the publication. The font choice for the headings is a little dated. It needs to be a little more ‘experimental’ to reflect your intentions of accessible street fashion.

’The edit …..’ copy would be better bold.

Contents page

The vertical double lines are unnecessary – remove them. Introduce more positive leading between lines.


The right pages sometimes have a small circle and then the page number. It would be better if you had a running foot that related to the chapter/article/section title.

Spread 8-9

Remove the vertical double lines. Put some blank lines between paragraphs on the left column. Make the signature and X more painterly – do it by hand and scan it. Type in the right column should be a smaller point size.

Spread 10-11

Make the pulled quote stand out more on the left page – bold? Could you emphasise some of the keywords in the quote on the right page? You have done this better on page 15.

Spread 12-13

Make the pulled quote stand out more on the left page – bold? The pages with the Follow@Fashionoddity information needs to be more subtle. The white panel is too big and needs to be reduced in size.

Spread 18-19

Where is the tag?

The tags sometimes lack contrast between the foreground (text) and background (colour). Make sure they white out type works by making some of the background colours darker.

Spread 26-27

Needs more content. The pulled quote needs to be more interesting.

The following spreads have tags but not words. Make sure that the tags are always in different positions on each spread. Avoid repetition.

Spread 36-37

Needs more copy relating to the apparel.

Spread 38-39

Copy too close to the page number line. This is a problem on other spreads too.

Spread 40-41

Image is not engaging due to the subject looking away from the camera.

If you put the quote at the bottom of the page, there is no need for the bottom line.

Line spacing lacks consistency between paragraphs and baselines do not line up.

Spread 42-43

Choice of font is questionable and inconsistent with other pages.

 Make sure that once you have decided on fonts and layouts, you stick with it and be consistent throughout. The latter pages need more copy to make them more convincing.

All tag need font changes

Change all quotes to the verveine font


The same picture as another page use a different image

Netflix and Mom jean page needs more content




Font change – Fmp

Font choice is something I always struggle with picking the right font to match the theme of the work, in this case, my magazine was very modern and the font choice I’d started with was the font choice I always use which is Baskerville and Avenir. The idea was Baskerville would be my body copy and Avenir my title choice. I showed this process within my feedback and it was said that the font was boring and didn’t benefit the piece of work I was displaying. To get me away from my comfort zone of font I went to Dalton Mag to choose a variety of fonts to use. The font I chose for my main title is a font called Verveine this is a handwritten-looking font which will work well for titles and quotes. I then needed a body copy text which I then came across Objektiv I felt it was a nice simple readable font that could work well as a body copy. My font choice of Verveine really changed the look of the magazine and gave it that younger feel to the magazine that it really needed.

This was something that was given as feedback in a presentation they also told me to use the title font more given it a chance to really shine throughout the magazine. I chose to change the quote within my magazine all to this font using different ways to display the quotes using this one font. I think this has really given the magazine that street style look with the font looking handwritten has really helped.

FMP- Quote research

Much of the feedback I’ve had on my fashion magazine has been about the quote and how they are lacking something to make them work. They need to be more contemporary making them more playful by playing with the words and given certain word different weights and making some italics. I wanted to research into how quote have been displayed by others to use this effectively in my work. I think that these are the things that need the most work graphically as they are there to make a point and I want them to work with what’s being said in the actual quotes. Some of them I have done do reflect what the quote is trying to say but I think that overall need more work throughout.

These quotes all look different which is something I want to do in my magazine but using the same font and colour to keep them linked together. The simple things like a slight change of colour on some words or a simple underline of one word. I also like the ones where they have played with size, font and position all in one quote I think this could work well for a bigger quote.

Dissertation Design

After handing in out dissertation we get to design them however we want the thought of this is hard as I didn’t really connect with my subject as much as I hoped I would it became very historical. This is something I was going to use in my design making it look like a history book. I gave this a go with my idea to also change the title font each time the chapter changed this was a way to make the font fit the time period I was talking about at the time. I think this will work once I figure out the right way to design it.

I just felt that the layout was very wordy with the three columns and also felt that the landscape a5 size wasn’t working and the colour change throughout the chapter was something I wanted to work with put in a different way as I felt the triangle approach felt awkward and wasn’t working for me.

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I did also try the triangle like this and it would change position on every day. I just felt that this felt odd when half the text was in it and a half wasn’t I just felt it lost the meaning and didn’t work as well as I hoped.

Then I felt that my dissertation should be something that looks exciting to read and I have included a paragraph on the contemporary design so I felt that this needed elements of a more playful design but I also wanted it to be simple to allow it to still be readable. So like previously with the colour change every paragraph I decided to do this but with a colour that went together. So choosing 6 colours that would work together and on there own. I felt that a block colour to show the chapter change would work well to give it a simple change and would be easy to flick to with the bold choice of colours.

This design felt a lot more simple but also had an element that I could play around with when needed. I had a 6-7 colour scheme that would be used as a block colour on its chapter and I think the quote in that chapter will be the same colour to give that overall link with the chapter. I chose the front cover to have this pattern as I was thinking an Aztec pattern to link to Egyptian time but that wasn’t working so I decided to choose a similar pattern that would work with the colour scheme as well. I look at book design and how people had played with scale and this is where I came up with the idea for the front cover to have the big how and the rest below smaller. This is also where I got the idea for the colour scheme.

These above are an example of some of the thing I looked at for inspiration for my design. I have blogged before about layout and design idea but these are some of the things that help me with my current design ideas. At the moment I am happy with where my design idea is going I have had a few ideas that I showed above that I didn’t think was working but I think with refinement this idea can work as a whole.

I have also changed the size it will now be a square book I just felt that the size I was working with before felt like a leaflet size, not a book so I will be keeping with the small square size this also worked better when it came to layout it didn’t feel as jam-packed with word it gave space to give gaps in the writing.