My project Generation fashion magazine is a project based around fashion on a budget. The street style looks included inside the magazine are all based around the fashion of today and all the photography of the models in these looks was taken by me. I felt that I could use the art of photography to really celebrate street style. It includes article talking about university struggles, fashion tips and culture within fashion.
My feedback on my overall project was that the concept of the advert works well with the brief to explain that Heinz had been around for everything and that it had to be Heinz. My feedback was that the drawings needed more work to make them look more realistic I think this is something I will try and do but also keeping the elements that these drawings were created in ketchup. There was mentioned that the video felt awkward at a time when the subject moved so I think I will miss this movement out as they really don’t add to the storyline anyway. The poster was something that needed a lot of work for starters I had spelt Heinz wrong which is something I will change straight away. These posters also don’t feel strong enough to work by themselves so I will give them a lot of refinement to give them that something extra.
For the video, I have made the drawings more realistic by adding more realistic ideas and also getting rid of some of the lines that made it looked very sketchy. I wanted to try and keep the look that it was made from ketchup so this is something that has changed but not a lot to change the outcome that much. As you can see these sketches are the same as before I have refined the lines and also given extra feature to some of the characters to allow them to look more realistic. This is something I think has worked well and will work within my new concept for my video.
Video Concept change
I had redrawn all of my character being used in the video so I felt that the concept of my video could be redone to give the idea of them being ketchup a lot more obvious. I have decided to bring the background into the video that will be a plate that simply slides over the table when the character changes. I think this will add the illusion that this is ketchup, not just a red drawing. The video and concept of the drawing being drawn in ketchup will remain the same. The idea has changed slightly where the plate will slide, and this will be the next year. I think that this will work a lot better to bring the idea that they were sketched in ketchup. I also will add the idea that the bottle is being picked up at the beginning to again add that back into the video. I think that this concept will work a lot better with my overall idea as before it felt like it lacked the background and felt very plain when it was being sketched.
How the images of the character worked in the video remain the same the only different is it look like it’s been smudged on rather than dropped on. I think that this work well with the concept of the new idea. The image below is what the background will look like and the images will appear on the plate like they are being created with ketchup. I did want to add the bottle on the screen to add the idea it was coming from the bottle, but this would ruin the image of the characters. The video will be created using a mask around each of the character this allowing to fit in the plate perfectly and also making it easier to get them to move at the same time and the plate. I will also add the dates again, but they will look like they’ve been burnt into the wood and will simply change as the charchter do like the last video the change will be more subtle.