First Things First Outcome

Tuesday 17th January 

Today we were given a brief that we had to create a outcome that made and encouraged people to make the world a better place with design.

In a group we created a video that was to show you can’t reverse things toy do once you put it out into the world of design. It would be horrible if you worked for a company and then found out they made a bad name for them self and you had to live with the fact you helped design and advertise for that company.

We used the idea of paper, permanent markers and blue tack to create this video and also the paper we recycled so it wouldn’t make a permanent affect on the world. We used the permanent marker to show the fact that it can’t be reversed once it permanent and blue tack because it can be reused.The choice of wall was to show out identity as graphic designers.


Creative Thinking Workshop


Methodology; is working methods

  1. Brief
  2. Research
  3. Ideas generation =alot of ideas
  4. Development of ideas
  5. Visualisation
  6. Reflect and Refine


  • The idea starts
  • Brain storming and mind mapping are the main ways of coming up with ideas.

If there is no connection to the audience you’re designing for then idea generation is much more challenging there are two main way of idea making

Brain storming 

  • Pepare group
  • presents problems

Brainstorming allows you to think widely. It can be done alone or in a group. It works better alone most of the time and unless you have a good sized group no more than seven and you feel comfortable enough not to feel stupid with the ideas, you come up with.

Mind Mapping 

  • Organising thoughts
  • Subjects

Mind mapping helps you sort out your thoughts and keep expanding your thoughts and connections in a structured way.

Single words of idea to help the process

Forced analogy/random words (noun)

We had a exercise where we had to mind map with too random words showing that you can come up with idea on how to link two item that are not connected in any way. My group had goldfish and trumpet we come up with the colour,energy,breathing technique,simplar shape fin and horn.

1.The checklist

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2.The 6 thinking hats

  • Managing Blue – what is the subject? what are we thinking about? what is the goal? Can look at the big picture.
  • Information White – considering purely what information is available, what are the facts?
  • Emotions Red – intuitive or instinctive gut reactions or statements of emotional feeling (but not any justification)
  • Discernment Black – logic applied to identifying reasons to be cautious and conservative. Practical, realistic.
  • Optimistic response Yellow – logic applied to identifying benefits, seeking harmony. Sees the brighter, sunny side of situations.
  • Creativity Green – statements of provocation and investigation, seeing where a thought goes. Thinks creatively, out of the box.

Coloured hats are used as metaphors for each direction. Switching to a direction is symbolised  by the act of putting on a coloured hat, either literally or metaphorically. These metaphors allow for a more complete and elaborate segregation of the thinking directions. The six thinking hats indicate problems and solutions about an idea the thinker may come up with.

3.Lateral thinking

Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. The term was promulgated in 1967 by Edward de bono. He cites as an example the Judgement of Solomon, where King Solomon resolves a dispute over the parentage of a child by calling for the child to be cut in half, and making his judgment according to the reactions that this order receives.

4.The Reframing Matrix

When you’re stuck on a problem, it often helps to look at it from another perspective. This can be all that you need to do to come up with a great solution. However, it is sometimes difficult to think about what these perspectives might be.screen-shot-2017-01-18-at-12-48-54

5. Picture Association

The main areas I discovered about picture association was a simple technique to help you create a story behind the background of the image. You could use this when focusing on an advertisement for a product, an animation,  or when in need of some help with your creative writing skills.Screen Shot 2017-01-18 at 12.51.25.png

6. Scamper

It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.

This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.

7. Lotus blossom

Creative-thinking technique that will help you expand your thinking beyond your usual paths of thinking is Lotus Blossom. According to author Michael Michalko, Lotus Blossom helps you to organize your thinking around significant themes, helping you to explore a number of alternate possibilities and ideas.


8. Attribute lisiting

Attribute listing is a great technique for ensuring all possible aspects of a problem have been examined. Attribute listing is breaking the problem down into smaller and smaller bits and seeing what you discover when you do

9. Metaphorical thinking

A metaphor is a soft thinking technique connecting two different universes of meaning. Examples: Food chain, flow of time, fiscal watchdog. The key to metaphorical thinking is Similarity. The human mind tends to look for similarities.

10. Force analogy

Forced analogy is a very useful and fun-filled method of generating ideas. The idea is to compare the problem with something else that has little or nothing in common and gaining new insights as a result.

First Things First Manifesto

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First Things First a manifesto 1964

The original First Things First manifesto was published by 22 signatories in: Design, the Architects‘ Journal, the SIA Journal, Ark, Modern Publicity, The Guardian, april 1964. It was renewed in 2000

First Things First a manifesto 2000

The First things first 2000 manifesto was an updated version of the earlier First things first 1964 Manifesto published in 2000 by some of the leading lights of the graphic design, artistic and visual arts community. It was republished by Emigre, Eye and other important graphic design magazines and has stirred controversy (again) in Graphic design.


The manifesto was written in 1963 and published in 1964 by Ken Garland and 20 other designers, photographers and students, the manifesto was a reaction to the society of 1960s Britain and called for a return to a humanist aspect of design. It’s solution was to focus efforts of design on education and public service tasks that promoted the betterment of society.

The influence of the manifesto was quick to reach a wide audience and was picked up by The Guardian, which led to a TV appearance by Garland on a BBC news program and its subsequent publication in a variety of journals, magazines and newspapers. It was revisited and republished by a group of new authors in the year 2000 and labeled as the First Things First Manifesto 2000.

The first things first manifesto was published initially in 1964 it was related to the shift in attention from commercial to more information based, longer lasting, useful design. Ken Garland was a British designer who published this he worked in a span of toy companies to ant-nuclear protests. He wanted to reduce the impact of commercialism that has had upon design. The original Manifesto was backed by over 400 designers of the time, ranging from the famous to emerging creatives of the community.

Edward Wright 

Who was a painter, typographer and graphic designer. In the early 1950s he was a member of the Independent Group, and taught at the central school of arts. He designed the catalogue for the exhibition This is Tomorrow at the Whitechapel Gallery in 1956.

Ken Garland 

Who is a British graphic designer, photographer, writer and educator. He has made a significant contribution to the development of graphic design since the mid-twentieth century and formed the prolific design studio Ken Garland & Associates in 1962 (until 2009) in Camden, London, where he continues to live and work.

Anthony Froshaug

He was born in (1920–84) and was a English Typography, designer and teacher, who was born in London to a Norwegian father and English mother.His ideas was influenced by ideas of European modernism, particularly the work of Jan Tschichold, Froshaug is considered by some to be the most convincing exponent of modern typography in Britain. In 1939 he began to practice as a freelance graphic designer and typographer. As a typographer, he has been viewed as unusual in running his own small (un-private) press, including two periods of printing in Cornwall (1949–52, 1954–7). He worked with Alan Kitching.

After looking into the first things first Manifesto it has made me think about  my future designs and to create things that help the world and will be used and be useful for time to come. I want to design things that will help people if that for a big or small reason.I want to design things that I have a passion for and enjoy designer. I want to love the things i design not just design them for a purpose.



Ephemera Design Process

I finally had enough researcher and a rough idea of my approach so I went into indesign and started my design. I designed my front cover and then my first design Jessica Walsh who had the most writing I work with her to get it into the 6 column grid system. This had to be the most challenging part I managed to fit her in with a 8 line spacing and size 9 font. I then got the rest into the grid system using a 9pt size font and a 10 line spacing.

My front cover and back cover I wanted to be the same so I edited and cropped the image of the two boys in sawdust and placed them big on the front cover having the title design boom at the top and the rest of the information following it. With the back I did the same but I tinted the image grey and faded it on to the back.


When I had formative feedback the main issue was the page with Jessica Walsh as every page was consistent but I had changed the line spacing a lot to fit her onto two page. The image shows the line spacing. I was told I could used the page in front to start her and spread it over 2 and a half page which I felt was a good idea as I didn’t think about doing it. I was also told to think about including every designer on the front cover and changing the location so they can be seen when printed out. I also needed to consider spelling mistake and changing the title of the designer to make them bigger. I also needed to make the social media logos smaller.

I went back in to indesign and considered all these factors and when changing Jessica Walsh came across some difficulty as to layout with weather to leave the two page spread how it was and still have a mini image and the title on the first page or  have half of the face on each side I tried both and peferred the last one.

For the front cover I decided to used the space on the bottom to add mini image of the other 6 designers to create a front cover that shows you what to expect inside. I also changed the chapter logo to white and added it above all the designers.

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Jessica Walsh I rearrange the whole page changing the line spacing first so it was all the same as the other 6 and then made Jessica Walsh go on to the page with Oded Ezer to start the title and opening quote with a image of half her face then keep the layout on the second page but with moving the image over to just the right hand side.

On the back I change the image to make them smaller and also made sure I used the right hierarchy to make certain things more important than others.

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Ephemera Design Ideas

We have been working toward our final  ephemera design which i have looked into with research on magazine layouts and research on the designers

Jessica Walsh 

One of the designer included in out booklet was Jessica Walsh who is an American designer, illustrator and art director. She was born and raised in New York and she began designing websites at the age of 11. In her work she likes to use bold and bright colour whilst using a lot of typography. Her work she produces is always fun and playful.



Sawdust is the creative partnership of Rob Gonzalez and Jonathan Quainton who are based in London. There work is professional and they create innovative typography and display brand typeface, visual identities and image creations. They give a sophisticate vibe and use asymmetrical and contemporary.


Morag Myerscough 

Morag Myerscough is a founder of multi disciplinary design practices studios. Her work is characterized by an engaging boldness, creating specific, local responses to each distinct audience that will see and experience the design, using it to create community and build identity. Morag makes places from spaces that people like to be in, which stimulate and often make you smile


Veronica Fuerte

Veronica Fuerte is a designer and illustrator who is from Barcelona. In 2007 she founded her own studio called hey studios and the client company have been Apple, The Wall Street Journal and MACBA. They have used colour, geometry and typography are used to find graphic solutions.


Oded Ezer 

Oded Ezer is a graphic artist and design educator and has pioneered in the field of 3D lettering. Before he started his career as a designer he was a poet and musician who lived in Jerusalem and London. His work is extremely playful and experimental, producing exciting outcomes that standout and appeal to the audience.


Felix Pfaffli 

Felix Pfaffli is from Sweden and is a graphic designer who set up his own design studio in 2010. His website displays his design projects like magazine covers and T-shirt graphics. His work is g bold type and flat colours. He also uses brush strokes, different textures, gradients and collage effects to create illustrative imagery.

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Eike König 

He is a founder and director of Berlin based in design studio, HORT which is know for the free spirt and experimental approach. He keeps his style minimalist and bold which include a lot of typography.


After researching the designer I went on to the design boom website to get a feel for the website and how I would use their design in my work. I had two main layout idea in mind it was just a case of taken them in to indesign and see what best fitted the designers.


The second Idea didn’t work because the image would have taken a whole page meaning the people with a lot of text wouldn’t have really fitted .  So I went with my first idea with the image at the top over both pages.


Ephemera Formative Feedback

Wednesday 7th December

Today we had formative feedback from our peers in the class. We were put into pair and discussed each others and I felt it was really helpful having someone else look at it and see things that I missed out.

I was told that he liked my front cover felt it worked well given a sense of what there was inside the booklet. There was a few place where I had left orphan words when I rearranged the line spacing I forgot to go back and double check the words again.

He also liked the simple layout put felt i could have been a bit more adventurous with some of the pages.

I will take all of this on board and go back in to indesign and rearrange some of the points given.


Bookbinding Workshop

We then in the afternoon had a session on book binding which we learnt how to bind a book and created our own book. To create our book as a group e went through it step by step. To start with, we had to create 4 A4 sheets from a sheet of A2. This was done by foLding the paper used a folding bone which made a crease in paper to make it easier to cut later. To cut this we used a shoe knife and using it at a angle we cut the bottom of the paper, to create 4 A4 pieces of paper. I found the cutting the hardest as it wasn’t neat or straight on my first time.

After we had our 4 piece of paper we folding them again in half using the folding bone, we then had to create holes to thread through. To do this we had to take and measure 1 and half from the edge of the paper and then in between both for the middle. We then put all pieces of paper together and used a tool to pierce the 3 holes where the marks had been made insuring it went through all pages.

Too thread the paper we used thread I choose blue we put the needle through our thread. Starting in the middle going on from the back of the pages, we then had to thread all the pages going through the top and bottom holes to make it secure. Using the crease bone again we went back along the crease to make the thread tighter. We then had to create out back and front covers using cardboard to do this i traced my page and cut this using a scalpel and rule making this two separate piece the same size.

With this we then had to join them together to do this we had a book binding material. We cut this make sure it covered a equal amount of each piece. We used PVA glue to glue it in place and also sticking the two piece together. We used watered down PVA because it dries much quicker and did this for both of the covers.

We then had to create inside covers using coloured paper I chose blue. To do this we needed to A4 piece of paper so going back in with the show kind we cut out piece of paper. We then folded the paper and we glues one side of the inside cover and putting a thin strip down the spine this was to stick it the other pages. We did this to both sides and then put weight on it over night to make the book stay together. I think this workshop was really fun and messy. I think i will defiantly use this in the future as once you know what to do i think it would be quicker.