Equinox Design Agency

Unloved Heritage? Live design brief

About Equinox 

  • Cardiff based
  • Established in 1996
  • clients spanned public to private sectors

Unloved Heritage?

  • HLF funded
  • Three year programme
  • CADW 4X archaeological trust
  • Heritage, skills and adventure
  • want to get young people involved
  • Creating a cool brand for 11-25 year olds that is also authentic

What they need for me :- 

  • Creative cool and modern
  • All encompassing and coherent
  • Identity for all seven
  • Appealing to young people
  • Logo used across web and social media. Use on flyers, t-shirts and posters
  • Pride in the involvement

Moodboard

  • Don’t like simplistic logos
  • Colour need to be cool and modern

Required

  • Umbrella logo that represents all 7
  • Website banner

To consider

  • HLF acknowledgement
  • Partner logo
  • Welsh language bilingual
  • 1 logo, 7 projects consistent mark that can be edited to show a system

 

 

 

 

 

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Digital Me- Centre for entrepreneurship

Digital Me- Dewi Gray

An introduction into freelance and business

Centre for entrepreneurship

Every business has business within them making that one company what it is. Understand what you do and how you do it and why someone else should want it?

Would you like to decide the style of graphic works you do? A business would tell you what you would design. You need to have the ability to be able to sell yourself this is difficult why people end up in employment. People telling you that you can’t do it. You have the ability to make it happen.

“This path is not for everyone. It is not the easiest or the fastest. However, if you want to live the life you have to go further than everyone else.”

What are the client buying they are buying you and your designs because they can’t draw they need you which means you have more experience you don’t need a degree to be creative.

Basic steps as a student

  • Study – design your own learning – feed your own learning
  • Apply what you learn
  • Sell what you have
  • Sell to people you know – easiest people to sell too
  • Don’t live in the shadows -Portfolio and style
  • Do it now
  • Get to know more people
  • Learn how to conduct a business transaction
  • Make a lot of mistakes – if your not your not learning
  • Build a portfolio

Basic steps as a graduate 

  • Have a portfolio
  • Know who you like to work with
  • Know how to sell yourself
  • Confident in your work

“The point is there are things that are better to do at Uni, like learning and messing up. After graduation time is against you”

Our target for you 

  • Get plugged in get online
  • Work with start ups at Cardiff Met
  • Find work experience through Santander Internships
  • Work on a collaboration with another studen
  • Complete a business model canvas
  • Run a crowdfunding campaign
  • Work with 10 different industries (outside of design)
  • Sell a service, a product and someone else

Smartphone connect you with everyone in the plant.

What do we mean by value?

Starbucks have the value because we perceive it as better

  • Perception
  • Need
  • Idea -the physical product on the idea behind it
  • Skill

Cost how much it cost you – what you actually sell it for – the value is what it is worth

Its not just the design it to guide them though the process

 

 

 

Digital Me – Manifesto

Who am I? This is a big question that I found difficult to answer as I am unsure of a path after university and I don’t feel I have a distinctive style at the moment.

I am a Graphic Designer because :-

 I live in a world where as a graphic designer I was brought up with advertising has been there for us. I have used the rise of social media to influence my designs. I intend for my designs to link to the world we live in today. I want to inspire the modern world we live in.

I believe that graphic design is the future and if it wasn’t for design we wouldn’t get around in the world. I want my designs to be seen by people even if its a small percentage.

With the increase in social media I want to create design that links directly to that. I want to make animation, film and designs that influence younger people to become influenced by my designs or my message.

As non designers they think there are more imprtant jobs out there. Design is everywhere and people are unaware that graphic design includes signs for streets and building, book covers, film, television and other media.

My style of design is simplistic but use of colour is a strong part of most of my designs. Colour makes a statemnt and make the overall design eye catching

I try to use colour that arent always seen together to give the design it own unique stamp.

I want to enjoy what I do and make it my own.

Graphic design allows me to be free and the abilty to do whatever I want.

Inspiration: Shepard Fairey Eddie Opara Milton Glaser Joe Sugg

I was born creative and I want the world to know

This is my manifesto that I have piece together to show who I am as a designer and what I felt has helped me to become who I am.

Feedback on our Manifesto

After a hour tutorial with Ian explaining who we are as a designer he explain that its okay not to know what we want to do yet. The idea behind this digital me project is to create a CV and portfolio that can always be changed its a peice of work that will never be complete.

After coming away from this tutorial and looking online I have found a interest in designing for online website mainly fashion like ASOS and boohoo. This get my interest in fashion and design. I feel that this is more me than working for any graphic design company. I want to work somewhere I will enjoy.

Drink Awareness Presentation Reflection

For this project we has to present in front of our clients in a group so we could display all of the outcomes together with a brief idea of our process. Due to our client not being able to make it on presentation day our group had the opportunity to present twice so that we had a feel of what we could do better when presenting in front of the clients. Overall I think our presentation went well we had a order and the actual presentation slides were set out so we all had a chance to speak before our video played. I think with our presentation it was different to everyone else because our videos spoke for us. We all spoke a little bit about our idea. I think the first presentation I was nervous for because I didn’t really rehearse what I was going to say about my video but I felt this helped when it came to the real presentation in front of our client because I felt more ready and prepared.

I wanted my video to directly link to the current student way of life and link to the world of social media. This is why I chose to use a first year student who has been through the experience and also use a snapchat style video to show a story that would normally be uploaded after a night out. I then wanted the voice over to be reflection on the story and what he would have done differently if he was in the right frame of mind. I wanted it to be like his subconscious telling him what to do.

Overall I have really enjoyed this project it is completely different to what we normally do and it has been an eye opener to work with a real life client instead of the tutor setting us the brief. I felt like this brief was something I could really take and do anything with and it was nice working individually but also having a group to share idea and research with. I felt that this concept work really well and helped me a lot when coming to ideas and making the film. I felt like the feedback groups really helped because we all bounced of each other and if it wasn’t for one of the first feedback ideas my idea would have been completely different as my idea came from a discussion we had at the beginning of this brief.

Overall I felt that presenting in front of our client went well I think we worked well as a team and that showed when we were up there. We all knew our places and knew each-other videos well to help and give feedback when needed. I think if I was to present again I would speak more about my idea and how I felt it linked with the brief and target audience but apart from that I wouldn’t change anything else. With the video I think it needs some work in terms of making it look more like and awareness video than just a night out but that is where the voice over come in. I would also like to focus on the idea of the viewing side of it maybe a clip at the end of people who have watched it and showing the number. I think this would add to the power of social media that I am trying to show within my video.

I think that the three things that well for me was the fact that I used a first year within my video to link directly to the audience. I also think that to create a video like that in the space of time we did and not having much experience with film in the past was a good thing and also very challenging. I also think that the presentation it self went well and the client enjoy it. I think the idea of having the group there for support and feedback throughout really helped me and I think we used each other well when it came to inital research as we spilt this up between the five of us. I also think that every feedback discussion really help everyone because we worked well at given advice on each other work. I also think that when it came to presented we had a system of who felt more comfortable speaking and chose our order around that.

I think if I was to do it again I would focus more on trying to get my video to become a more aware of drinking video than just a reflection of a drunken night out although i do think this will hit home more from 18-25 year olds. I think as a group we could have practiced presenting in front of each other so at least we knew we were comfortable doing it in front of one another. I also think that if I had more time I would work on the script and shoot more scene from a negative light.

The client suggested that the use of just one person was a good idea but he was worried that this person wouldn’t want to be shown to loads of other students. I assured the client that I had spoken to tom the main actor in my video and he enjoyed the video and doesn’t mind it being used. The client also suggested that I could maybe work on it not looking like such a fun night out and to focus more on what could go wrong.

Drink awareness video creation

Once I had my idea it was all about how I was going to go about this idea. I had thought of having my friend Tom acted the scenes of him being drunk. When speaking to him he said he had footage of night out he’d been on in the past that I could use in my video to show the real experiences. I also filmed part where there was Pre drinks and the coming home parts of the video separately. I also had the script recorded separately coming from a sober mind telling himself to stop and think. I wanted the script to be informative like the previous video but not too much that it would bore the viewers. I wanted to change the dynamic of the video completely from the one that was previously made making it link more to the audience that’s will be watching. I wanted it to link to the world we live in now and be up to date and current using social media as that is how students and other live there lives from now.

When it came to filming and editing my video I met up with the client for a feedback session and he asked if we needed anything and me and another girl suggested we needed a space to film that looked and felt like we lived in halls. He gave us a day to film in a hall kitchen and a room if needed. This helped a lot when coming to my first and last scenes of my film. I needed a place to film a pre drinks scene and also a place where I could film a cooking scene where it all goes wrong. This came in very handy and I used sam as my actor. I also needed a voice over for my script so I used tom the main actor in the film to voice the script so it came from a students point of view.

Overall I have really enjoyed this project it is completely different to what we normally do and it has been an eye opener to work with a real life client instead of the tutor setting us the brief. I felt like this brief was something I could really take and do anything with and it was nice working individually but also having a group to share idea and research with. I felt that this concept work really well and helped me a lot when coming to ideas and making the film. I felt like the feedback groups really helped because we all bounced of each other and if it wasn’t for one of the first feedback ideas my idea would have been completely different as my idea came from a discussion we had at the beginning of this brief.

 

Drink Awareness Script

Script drink awareness

University is both social and about actually getting the degree. With this comes alcohol.

I always find I drink way too many at Pre-drink and now I’m thinking why didn’t I just slow down. The start of shots are never a good idea and I always feel pressured into them but don’t allow yourself to be pressured.

I seem to always find myself having a few too many. I never seem to consider the number of units I’m drinking when on a night out the recommended amount is 14 units a week and I drink more than that in one night.

I wish I paste myself and drank water in-between each drink.  I am not thinking about the amount I am drinking at all.

Why did I choose to walk home alone don’t leave your group on a night out stay together at all time?

Why didn’t I stop Sam from cooking last night being that drunk she should have never cooked pasta she could have set the house on fire.

Drink awareness process

For this drink awareness video my idea involved filming. I wanted my idea to look like a snapchat story of a drunken night out. I wanted it to feature my one friend tom who is a first year. I decided that using a first year would connect more with the target audience. The filming I needed was shot of pre drink, the night out, the walk home and the getting back home to halls. My one problem was the fact that snapchat is portrait so I wanted to see if this would work in other ways. When discussing this idea in university as feedback the decision was made to keep it portrait. I then wanted the voice over to be from a sober point of view telling themselfs to stop and think about what they are doing.

I gathered videos from actually nights out along with shot I took myself to help the video make sense and relate to my idea.

This is the script that will be recorded over the tom of the footage:-

University is both social and actually getting the degree. With this comes alcohol.

I always find I drink way too many at Pre-drink and now I’m thinking about it why didn’t I just slow down. The start of shots are never a good idea and I always feel pressured into them but don’t allow yourself to be pressured.

I hope the neighbour never heard us last night I don’t want to make a bad impression for the university.

I seem to always find myself having a few too many. I never seem to consider the number of units I’m drinking when on a night out the recommended amount is 14 units a week and I drink more than that on just one night.

I wish I paste myself and drank water in-between each drink.  I am not thinking about the amount I am drinking at all. I also spent my taxi money on entry in to the club how am I going to get home now.

I shouldn’t have chosen to walk home alone I shouldn’t have left the group on a night out and wish I’d stayed with everyone. I could have put myself in danger or others around me.

Why didn’t I stop Sam from cooking last night being that drunk she should have never cooked pasta she could have set the house on fire.

I should have stopped her instead I sat there and filmed her.

You can find the balance and enjoy the university life with ease.

I want my video to be current because the last video made was very outdated and I don’t want mine to be like that. My original plan was a documentary style video but I think this is a outdated way so I looked into using the social media route.