Starting to think about an idea that would link to my dissertation to make it relevant to what I’ve looked and researched the most. I had two ideas one was looking at how technology has changed our social norm so that idea from my dissertation about how it has a change design. This time pointing out how it has changed social norms. This would be the idea of a statement on the back of a phone that said something like ‘ I on my phone because I don’t want to speak to you’. I felt this idea was very broad and needed something more. Then I thought about the idea of a poster that dated back and the idea of how those poster being changed to show issue today. Thing back then like racism and feminism weren’t seen as a major issue and were used in advert and poster a lot of the time. For example a poster from the 60 or world wartime being changed to an issue that is present today.
The one thing mentioned in my tutorial was to think about an issue that links to you or make you want to talk about it. I thought about the idea of women feeling the pressure of having to wear makeup and the fact most women feel like they are fat because of the media and models being photoshopped to look a certain way.
An artist used a Barbie doll as an example of beauty and stripped that to show that not everyone looks like how media and Barbie dolls are portrayed. Photoshop is often used to exaggerate and warp women’s bodies into looking unnatural and adhering to impossibly high standards of beauty. Artist Nickolay Lamm and collaborating artist Nikolett Mérész decided to use photoshop to do good instead. After seeing the viral photo of Barbie without makeup by Eddi Aguirre, Lamm wanted to create more realistic versions of the more popular dolls. He deemed the Aguirre version too excessive, stating that it “completely exaggerates.”
He removed the makeup of the doll to still reveal an attractive face. Rather than emphasizing the fact that, yes, women do wake up with frizzy hair and bags under their eyes, the illustrator focuses on the natural beauty women possess. He wants to show young girls that makeup is not a necessity for looking beautiful.
This was the body positivity movement continues to spread body love that idea that the body we have we shouldn’t be ashamed of. The idea was to paint rainbows over stretched marks to promote body positivity and self-acceptance. It highlighted the thing women hate the most about there body but doing it in a positive way.
These idea I wanted to display in a way of a poster that came from a time period where women and the feminist movement weren’t really making a statement. The poster that may portray women in a negative light when it comes to sexualising them to sell an item or make a point.