After having feedback on my logo and posters I was told that the colours weren’t working and to rethink them using Adobe Colour. I went through the colour choice that worked together looking for two colour to use within my lines.
I decided to use these colour within my brand choosing purple and orange for my logo lines and I was also told that the black for the writing wasn’t working so I decided to use a blue for the writing. At first the idea of changing the colour to such bright and playful colour I was unsure about. When taking into my logo I felt it change the whole brand and made it look much more playful.
I feel now it has come away from being like the welsh flag and also that the colours are working better together. I want the line colours to work together but not be to similar that they blending into one line. I also wanted to come away from using black and decided to use a colour that went well with the purple and orange and also worked with my own typeface.
I have gone through a lot of colour changes so having to change the colour again from being so attached to the green and red was hard to choose a different colour. I used my friends in my class to help me and give me a different perspective and also have a fresh pair of eye that having seen all the other work.
Today I had a one to one tutorial I showed all my work I had so far. The feedback was overall good. The mark/logo was working within the brand idea it just need touching up so that the line were matching where they meet. The major problem was the colour I was told before the coloured didn’t work but this time I was told it looked to much like the Welsh flag which wasn’t my intention. I showed all my other colour option and it was suggested that I use Adobe Colour to find a better colour system something more bright and playful.
The animation was overall working but felt like it need a strap line to make the animation have a purpose and meaning. I also need to think about way-finding and signage.
My feedback help me to come together and think about what I had to do. It also made me rethink about the colour and typeface and be more brave with my colour choice and not go for the obvious.
In a presentation I showed everyone my process so far and wanted feedback on my logo. There feedback was that they liked the idea and the logo. The logo they felt the lines were very harsh in places and needed smoothing out. The colour were said to have been to bright and that there is a rule that red and green shouldn’t be seen together, also the typeface need to be change as they felt it just didn’t work with the overall logo.
With the feedback the first thing I did was make the lines less sharp and more rounded so using the pen tool and anchor I smoothed the line out where they pointed out the most.
I went back in and went through a lot of colour changes to see if I could find a different choice of colour that worked better together. I swapped and changed the colour on a page so I could see all the option together. I also asked on Facebook to see what people thought of the original green and red and if it didn’t work or if it just needed to be changed slightly.
Here show all of my colour swatching and after looking at these I still feel that red and green is what colour I want my logo to be. As I feel these are the strongest together. I then asked a few close friends and family which one they felt worked the best and they felt the dark red and green worked the best. These colour gave it more of a earth feel rather than being to bright.
Below shows the colour that I have decided to use in my final logo. I feel that these colour work the best together. I know that in the tutorial it was said that red and green shouldn’t be seen. I feel after a lot of research and testing other option. The comment on Facebook also showed that green and red worked together.
The other thing mentioned on my logo was that the line would work better if they were thinner as at the moment they looked to chucky and less like lines on a map. When trailing this with the colours chosen I agree with the comment.
In my presentation it was also mentioned that the typeface needs to be changed as they felt the current one didn’t worked well with the logo. I again went back into Illustrator and looked at the typeface that were already on Illustrator.
These typeface all work but I didn’t think they were personal enough considering the whole idea is my personal journey. I remembered that it was mention to look into making my own typeface. This is where I thought about making my own handwriting into a type face as its personal to me.
I created my typeface by writing the alabhet in both capitals and lower case and took a picture of this that I then placed into Illustrator where I Image traced and expanded the image and ungrouped them to make them indiviual letters. I then made sure all of them were smooth and not as sharp. I then used the letter to make my name using all capitol and also a version with both to compare and see with one worked the best with the logo.
This font worked well with the logo and felt more personal which i liked and i also feel I’ve learnt a lot more from making my own font instead of using and existing font it feel more real and more mine.
After having feedback from my peers I went back in to my file and decided to make it more playful. My feed back was overall good they felt my hierarchy was clearly considered and the element are in a clear order. They felt the pages were considered and space has been given. They also like that Jessica was across 1 and half pages given the amount of writing space to breath. The rag and line length felt good. The only criticism was that the piece felt save and could have been a lot more playful.
I felt that this was overall goof feedback but my reason for keeping it simple was because I didn’t want the piece to be overcrowded I wanted the type and picture speak for them selves. I have gone back in and added shadows of the image behind the type because I like the way text reads when there something behind it .
This is my formative feedback and I took all of this in to consideration I tried to concentrate mainly on making the quotes and type work with the body copy. I had the idea of doubling the quote to create the idea of shadow. This links in with the photos with the idea of using shadow to creates these photos. I also looked into my type detailing making less paragraphs and trying to improve the rag. I also changed the quote on the middle page spread where only the word light is in white to match the title where only dark is in black. I decided to change this because it made more sense and visible worked better. Overall I think the quotes make the piece stronger.
Below is my final 3 double page spreads with all the adulterations and improvements. I feel that there improvement has made my piece stronger and visual made the photos stronger working with the body copy.
Over all I think this project has been one of my favourite as it has allowed me to be free within my work and be as creative as I want. I also love the fact that I can take a article hat has no context and make it something thats my own. It also nice to see people taken a lot of different direction with the same article. I think getting feedback and see everyone else approach has really improved my overall spread. The amount of feedback i got from this project really help me. As there was a lot of idea I put into this and I just needed someone else to tell me to strip it back. I also needed to feel confident within my own work with my photo especially.
I have worked back into my avenir digital emphera and changed part to make it more readable and stand out better.
This here is my original Emphera but after feedback and looking at it again later on in the year i realise now that the written with the chrchter underneath is a bit much with the different shades so I have changed these all to now shade that is lighter making the writing easier to read. I have also played around with how many shadows of the V I need and I think it looks better with just the two.
There was feed back that said the 1988 looked to much so I have removed the backing 1988 and just stuck with the normal black writing.
I feel this looks a lot more readable and more structured. I feel that the 1988 still need work because it looks very alone and away from everything else. With more rearranging I decided to keep the 1988 all on one line and centre it in the middle of the V so there was equal white space around it. I feel this reads better and doesn’t over power everything else like the original one.
Overall I feel the feedback helped me see the changes that needed to be made and going back into has made me realise what needed to changed and with little adjustment that could make it look more together and overall a better piece than before.
Today I presented my edited version of my project from the feedback I got on Monday from David. I feel it has come on a lot since then. I have adjust the size of the font to 15 and I have removed the light bulb all together which I think works well and allows the image to speak for the article. There was things going into this presentation to the class that I was unsure about and wanted the class to point it out and give me there opinion on it.
When going into this I had changed the quotation on the second page and got rid of the white box and tried to play around with the text to make you work to read it but I wasn’t sure if this worked. I also changed the text layout a lot and wanted to find out if it work reading wise.
When getting my feedback I felt it really help to give me the last few things to adjust to my piece. They felt the images were strong and the title over the image could be lowered to allow the image to work on its own. The type detailing needs some work where it is going over 4 column the line length is very long and shows a lot of gaps within the text. They felt the text was hard to read because of the change in column throughout. They felt I should bring the box back on the quotation “Girl in the dark .. back to the light”. They felt the first spread was still very busy there was to many system with the quotations. The image on the first page they felt was strong if I open it up more and remove the text across the face and got rid of the yellow tones in the image because the system should stick to all black and white. I will use greyscale to edit the image.
I felt this feedback helped me to answer my question and it was good to show my work to other member of the class and get there opinion of my work when they haven’t seen it before.