ADZ5888 Reflective Writing

Field Year 2 reflective post 


  • Ideation and realisation
  • Discipline
  • Contextual understanding
  • Evaluation of my own learning
  • Cultural understanding

In the first term of field the project I chose was ‘Are you sitting comfortable?’ this was a project that was client based to build a chair for there personality and need. The project was partner based work together intensely throughout the whole project this partner was someone I didn’t know and from another field to gather our different strengths together. I got paired with josh who was a product design student this project taught me how to work together and how different it is to pair with people from other fields. I felt like me and my partner worked well when we were together but I found the contact out of uni difficult.We interviewed the client together and brainstormed and design the chair together mixing both of our ideas together. When it came to making the chair I thought that process worked well we both knew our strengths and made the work load less by working separately when needed.

I learnt a wide range of skills that I wouldn’t have learnt in graphic communication. The skills came especially when coming to making the chair as I did do GCSE product design but my knowledge was limited. Dealing with a client and having meeting was also a different experience and really helped when coming back to subject. I have struggled with being quiet and not leading things but I think in this situation it helped because we both has different strengths so when it came to speaking we had different things to say.

Overall I think this project went well I think me and my partner worked well as a team and came together more when it came to the actually making of the chair. At first I found coming up with idea based of the clients interview hard. When I got into it I found it easier to come away from using the obvious. As a pair we wanted the chair to hint at things but not be obvious to other people. We also decided we wanted to include more than one of the thing she mentioned. I picked up on the fact she loved Indian Beaches so when it came to picking a design I wanted it to have a beach like chair feel to it. We used bo-house architecture for the side of the chair and the pattern was inspired by Lead singer of LED Zeppelin.

For the second term I chose something very different and something I’ve always wanted to do. I chose to go on a two week trip to Rajasthan where we went to two part of the city. This was an amazing trip and it was really nice to spend a whole two weeks with people we didn’t know before hand and get to know them and there field over the trip. This trip was a cultural experience and certainly opened my eye to how other people way of lives. There way of creating things from so little really changed the way I look at design.

I have always wanted to travel and to see other cultures and it was nice to feel part of there world. I have really enjoyed the workshop and how they have made such amazing things with so little. They don’t need factories to make there products. They work fast but there work is precise and neat. I am really enjoying work in my artist book and how this trip will change my work in the future. India is a crazy and chaotic place but it is also full of kind and caring people who want you to learn from them and also learn from you.

These two experience have really helped in different ways to influence my practice. It helped me developed within my course and gave me a understanding of other practices and the work they do. I have learnt that graphic design is a big part but when I was in Rajasthan the graphic communication was still the same even know I was in another country and i believe it is a key ingredient in everything.


Rajasthan- Artist Books

Before our trip to Rajasthan we have been given a brief which is to create a artist book that we will take with us to Rajasthan which will document in a multimodal way our cultural exploration of Rajasthan. This book may hold photographic images, material samples, workshop outcomes, drawings, text and anything which may be of significance to my experience of Jaipur and Udaipur, it will act as a journal for my experiences. It will also be AR (augmented reality) interactive, which means I will be able to link digital content such as film, sound or animation with physical images such as photos or drawings within my book.

We will be making the structure of our book before we go so in our first lesson we went to the Library and viewed the artist book collection in there. We were shown books that related to travel so artist that have created books around there travel experience. It was interesting to look at the different way that the books were constructed. It was also interesting to see such a variety of book and the different way people had interpreted the way a book should be. My favourite types of book were the once that every page was different and it had many different openings and place that had other thing that had been collected inside it.

This was one of the artist books that I really liked it’s Archive 1977-2016 by Julia Griffiths Jones. I liked this book because each page was different but it still had a certain style that kept the whole book linked. When flicking thought it I felt as if I was experiencing her journey through the drawings and different thing in it. I want my book to look and feel this way. I want every page to feel different and have that sense of journey as our flick through every page.

This book was by Ottographics and it a journey made by Otto about his pilgrimage in 2015. It contains illustrations of mainly landscapes from the Camino de Santiago. The images are accompanied by text.On one side the book contains short anecdotes taken from conversations with other pilgrims. On the reverse are suggestions about how to prepare for the journey and what to expect. The pages are folded in a leporello format in a hard case. A sheet of strong cartridge paper has been folded and cut to make 24 squares, which either unfold in a page by page sequence just like an ordinary book, or alternatively as a full sheet which  reveals a large landscape over 16 squares. I liked the format of this book because it could read like a book but it could also be pulled out into a bigger poster and have a full image.



Chair Designs

From our research into our client we decided to start drawing ideas separately and then come together at the end to refine our idea. From the client I wanted to but the idea of storage into my chair as when we asked about what she wanted out of the chair and she said she would like storage or a place to put book and magazines. In my idea I tried to play around with the idea of a shelve or bookshelf to incorporate in my design. To also keep in mind the fact she loves India and maybe have the chair inspired by India.

From our drawings we came up with the idea of having a simple chair with a shelve underneath. When getting feed back on the digital version we were told it was very boring and too much of what she asked for. That no really design had gone with it. We went back to look at old design and went with a old version that we could change slightly too look like a beach chair because she loves the Indian beaches.

We also wanted to look into using a pattern which was on the chair that linked to the gigs she liked. So we looked up the symbol for led Zeppelin and used his feature for a pattern.

I used illustrator and used the pen tool to copy the image and make it my own. I then used the feature and flipped it in different ways to make various different patterns. I wanted to find the one that would work the best on a chair and looked the most stylish.

My favourite one is the first and last one because the work well when multiple without looking boring and reputable. With this design I have used two feature together to create a flower like pattern. I think this will work really well engraved on the wood.


MountBoard Models

From the ideas we have generated we needed to start making models initially in mount board. I began by sketching out my favourite three designs further to show them from different angles before trying to make a model from it.

I have worked with mount board before but I much prefer cardboard as it is easier to cut and glue together. Although our final design will hopefully slot together I chose to attach our models together with a glue gun to show the basic form as it would be easier with such a small scale.

The first is my design based off of the Big ben chair because she loved London so I wanted to see what it would look like in 3D form. The second idea was my book shelve idea. I wanted to see if this would work and once creating it I realised it would use to much wood to create it.

My final model was based off the idea of storage and shelves. I wanted it to look like a chair from the front but the surprise would be the shelve in the back. All of these ideas worked well in 3D models but all of them would have used to much material and were very much just square there was no aspects of design.

I think this 3D mont board models really helped me to get a sense of what my sketches would look like. I think it helped me decided that these idea weren’t good enough and that I needed to go back to the drawing board and get idea from my partner and use this together with my ideas to get a really good design together.



Are you sitting Comfortably? – Initial Ideas

We went back over our mood board we created that visually represented the ideas and concept given to us in the interview. I came up with a basic range of ideas that linked to things Angie liked. I came up with a variety of different ideas all linking to a different fact about her.

The things that stood out to me was her love for beaches in India and her love of London and the band LED Zeppelin. These ideas we wanted to incorporate into our designs. I also wanted to use the fact she wanted storage within my rough designs.

The ideas I came up with were pretty simple using a book shelve and a shelve in with different chair ideas.  My first ideas were a series of chairs that had a shelve or book shelve somewhere to use as storage these idea were good but wouldn’t work with the amount of material we had.



My second idea is linking in with the idea that she likes London so I used the Big Ben in a chair idea. This was a good idea initially but I think it was to obviously and didn’t really have a nice design to it.  I also feel like it looks like a church chair which means I would have to use paint to make sure the design would come through.


This idea was a deckchair feel that also had storage underneath because she loves beaches but also wanted storage within her chair. I felt that this idea was good but again felt to simple and used to much wood.


This idea is my favourite cause its simple but also has a book shelve incorporated into it. This design wouldn’t work because it wouldn’t have any strength in the chair because theirs nothing to hold it up because of the chair.


This is another version of the chair above but also using the idea of her love for India so I wanted to bring the Indian pattern into the chair as well as the book shelve.


I realised that all these design would work but they didn’t really challenge the concept that the client questionnaire gave us. They all feel to obvious as a design. I wanted the design to feel more subtle where it hints the idea but not straight away.

Are you sitting comfortably?

After our client interviews we came up with a mood-board to really pin point the likes and dislike of our client. This was to help us when it came to design the chair as a point to look back on and get inspiration from. The mood board gave me a real sense of the client overall. The key point I took age was the fact she love India and their beaches and also the band Led Zeppelin. I research about the band symbols and found that each member have a unique symbols that they use. This symbol I felt could be used as a design aspect to give our chair a pattern. I also gave a thought about the Indian beaches and how we could use this in our chair. I was thinking we could use the deck chair and loungers as inspiration.

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I wanted to make sure that the used of India beaches was used within my chair but used only as a slight hint so it didn’t over power the whole design. We also drew five sketches of five chairs using different chairs around the room getting a 3D sketch, side, front and back with dimensions and a line drawing. This was to help us get a sense of drawing chairs. To also look at the different dimension of chairs and how they each vary. I found this task really helpful but some of the chair I chose I didn’t find hard to just look for the one view as I kept wanting to draw in 3D because that is what I could see in front of me.


With our 3D drawing we used our line drawings to create wire versions. This was to get a sense of what  3D chair would look like. This helped me to see my drawings come to life. As much as a 3D drawing helps more than a flat drawing put it I think a wire model helps bring the 3D drawing make more sense to me.

I believe that this mood board help me get a better sense of the design aspects of our chairs. As it gave use a good sense of what she likes and her interest in one page. I felt this would help when it came to designing our chair because we could use this too look back on. I also found the 3D drawings helpful because it gave me a sense of the different design aspect of chairs. What works and what don’t work within each chair. Also helped to use dimension in our drawings to get a sense of what we could use for our own chairs.








Are you sitting comfortably – Day one

We first were given our brief and our partner that we would work with to build our chair. We were also given client that we would have to design our chair for. Then later on in the day we had to ask out client question to help us design our chair towards her likes and interests.

After we were giving our partner and our brief we had to get rolls that we would display our idea and drawings. We drew perspective drawings to get a sense of how to draw our chairs from different angles. This was to help with our 3D drawings and to get a sense of how to draw from a perspective. We had to draw a series of different drawing looking above and from the side

I think that this helped me because I have never drew from perspective so at first I struggled to see how the lines were helping me to draw. Then I got my head round it and it all became more clearer.

The first day gave me a sense of what was to come. I felt I knew what to expect after the brief and the question we asked our client gave me a lot to think of in terms of design aspect for our chair.


Social Media Addiction

For our project our progress as a group has been good and I think as a group we have worked efficiently in splitting the part of the animation and printed Emphera up to get the best out of the time we had. We as a group split the part in to three parts beginning middle and end. I did the beginning scene where the phone comes in and take the character ‘dave’ inside him my scene then end black with just his eye which then rolls into Georges scene where the emoji and notification pop up and ‘Dave’ uses the notification against the phone. I then followed from this as George scene was complicated and time consuming I said I follow from that and do the scene where the phone is sick and end with the pile of notification and you see part of ‘Dave’ in the pile. This then leads on to the most important part which Allegra morfed ‘Dave’ into a ‘Schmombie’. This then ends with all the ‘schmombies’ walking off. I then used our logo and created a simple animated ending to finish the whole animation.

Whilst we were animating we decided that the poster idea could be pushed further into a booklet with me feel confident on Indesign I created a booklet with 10 pages and a front and back cover which is shown in a previous blog post. The other two continued with the animation putting all parts together. We then decided originally that we were going to have a voice over similar to the booklet story but more detailed and more sound effects.

When putting the animation together we put the sound effects in first and when playing it through we decided it would work well with backing music instead. So Allegra had the whole animation and chose to put Kevin MacLeod – Professor Umlaut. When Allegra played this tracked to us we felt it worked really well. once inserted into the animation the tracked played really well with the pace of the animation.

There was a few website we used to get the sound effects for the animation.

Printed Ephemera- Social Media Addiction

Tuesday 21st March

Yesterday we discussed that a poster wasn’t going to as effective as if we made a booklet that used our illustration and short word to show our story in a mini book form. I first created the poster of a “Schmombie” and  then decided we could create a book cover.

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The poster would have been a three and the question would make you think about your addiction and almost make you aware of it. We then decided on using this design in the front cover but making the question together as a logo.

I worked on the logo creating a ? that worked with the type pf schmombie and used the question in the type American Typewriter because we felt this worked with the child like theme. I used this and but it in between the h and b. We also tried the type with a green outline but decided it looked more like a monster type.

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This is our logo

When discussing as a group we decided that a 8 to 10 page booklet would be really effective and would look good along side our animation as our illustration and animation is child friendly we through a booklet along side it would work better than a website as our campaign is an awareness of addiction to social media so a website would be contradicting that idea.

We came up with the book cover first then I made the booklet whilst the other worked on the animation. I used everyones illustration and simplified the story into 10 pages. I will then print this off and create booklet.

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Front and Back cover
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Page 1
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Page 2-3
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Page 4-5
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Page 6-7
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Page 8-9
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Page 10

This will be printed booklet that shows a simplified version of our animation in a 10 page booklet that will also have simple story in writing on each page to go along with it that is similar to the script on our voice over.

This booklet was really enjoyable to make to see it come to life in a different context to how we original planned it. I think the illustration work really well in this format and will look even better once printed. I think together as a team we worked well to produce this. Using everyone sketches within the finally piece and getting there opinion on how to make it better.

We then as a group came up with a script that could be used in the booklet that when it was read it read as a children’s book.

This is the script:

This is Dave.

Dave liked using his phone. 

He used it to talk to friends and family

So he never felt alone.He didn’t see it coming,

He didn’t see it strike

It chomped and it chewed

And swallowed him up in one bite.

I will not stand for this!  Dave screamed at beast

As he kicked and fought his way to release.

But it was too late when he finally got out.

He thought he was fine without any doubt.

But little did he know the schmombie virus had already hit,

Because of every like

And every click.

So he started to sag

because of the tags

Until he could no longer walk

And talk and think

This is our script that I then used to place in booklet to make it readable and flow from page to page. I also went thought it with the group and edited little part to make everything fits.

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Page 1
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Page 2-3
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Page 4-5
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Page 6-7
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Page 8-9
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Page 10-11

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Once I finished the booklet and everyone was happy with it all I had to do was print. We did a test print before this final version which is shown above it worked on black and white and we also tried it on blue paper. The writing needed the same alignment, the position needed to changed slightly.

When I went to print in colour we came to a lot of problem due to printer in the library. We first has the issue of it printing smaller on A3. Then when we got it to the right sized it then flipped the image on the reverse side which also didn’t work how we wanted it. We then had to reconsidered how we were printed so we went to the print studio to print which it printed how we wanted in the right order but there was a large white border on every page. I think this would have looked better without but we had to work with what we had. If I had more time I would have got it printed somewhere else. I think that it is hard to print in University because of there being on printing in the studio and with the Library printers being so unreliable.


Inspiration for the booklet

For the booklet we looked into famous children authors. We looked at Dr.Suess and Roald Darl. We wanted to have simplistic story of illustration and a simple story that rhymed. We looked into books and the context and most of them had simple illustration and simple rhymes along side it. This was where the rhyme for our booklet came from using idea from Dr. Suess.

I researched the look and feel of these authors books and used those pictures to inspire my booklet.

These image show a simple illusion with few words explaining the picture this is what I waned to achieve when doing my booklet. I also needed a script which is where Allegra wrote a script that rhymed like these children books did. We also research into it and most popular children books rhymed because it was more engaging and easier for the child to read. It also made the story more enjoyable.

This is an example of the sort of rhyme inside a Dr.Suess book this shows how simple they were and how weird and wacky they were. This is what we went with in out script which is shown below:

This is Dave.Dave liked using his phone. He used it to talk to friends and family, so he never felt alone.He didn’t see it coming, he didn’t see it strike. It chomped and it chewed and swallowed him up in one bite. I will not stand for this!  Dave screamed at beast as he kicked and fought his way to release. But it was too late when he finally got out. He thought he was fine without any doubt. But little did he know the schmombie virus had already hit, because of every like and every click. So he started to sag because of the tags. Until he could no longer walk and talk and think.

These images were to help inspire us for text placement in out own booklet. These show the boldness of text because of the importance of a word. I think this would work well in out booklet as well if we had enough space to play with. I also like the way everything flows with the image. The text works with the image which i think is really clever and I want to look into this when making my booklet.