Ideas

Three ideas

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I have been thinking about the brief and the research I have collected. I want from this outcome to shock the view as I think that is what is currently lacking. I have done some sketches of current ideas.  I have looked at a few idea ones being a poster of to hand that look gross either green or with food on them to show what they have touched throughout the day and then a message that will shock the view even more than the image. I also had another idea that people washing there hand need to use soap so to maybe play around with the label and have quirky saying on them like ‘I’m not here to look pretty’ this idea was so that people see this and think about washing there hand. I think these ideas are better than being informative because people ignore thing with a lot of information. The idea is to make something that can go along the standard poster that shows people how to wash there hands.

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More ideas:

 

I was thinking that I could use hand signal like those in sign language. I would use a signal like scratching face, opening the door and sneezing as a signal of things that get your hands dirty that you don’t even realise. This would be a poster used to show people where your hands get dirty.

 

One of my ideas is looking sticker and when speaking about it I realised I didn’t know what I would do with these and where I would put them. These are some example of different ways in which sticker can be used. I think using them on the doorknob or within the bathroom sink could work the best.

http://alexanders.com/blog/the-10-most-successful-sticker-marketing-campaigns/

 

 

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Drink awareness process

For this drink awareness video my idea involved filming. I wanted my idea to look like a snapchat story of a drunken night out. I wanted it to feature my one friend tom who is a first year. I decided that using a first year would connect more with the target audience. The filming I needed was shot of pre drink, the night out, the walk home and the getting back home to halls. My one problem was the fact that snapchat is portrait so I wanted to see if this would work in other ways. When discussing this idea in university as feedback the decision was made to keep it portrait. I then wanted the voice over to be from a sober point of view telling themselfs to stop and think about what they are doing.

I gathered videos from actually nights out along with shot I took myself to help the video make sense and relate to my idea.

This is the script that will be recorded over the tom of the footage:-

University is both social and actually getting the degree. With this comes alcohol.

I always find I drink way too many at Pre-drink and now I’m thinking about it why didn’t I just slow down. The start of shots are never a good idea and I always feel pressured into them but don’t allow yourself to be pressured.

I hope the neighbour never heard us last night I don’t want to make a bad impression for the university.

I seem to always find myself having a few too many. I never seem to consider the number of units I’m drinking when on a night out the recommended amount is 14 units a week and I drink more than that on just one night.

I wish I paste myself and drank water in-between each drink.  I am not thinking about the amount I am drinking at all. I also spent my taxi money on entry in to the club how am I going to get home now.

I shouldn’t have chosen to walk home alone I shouldn’t have left the group on a night out and wish I’d stayed with everyone. I could have put myself in danger or others around me.

Why didn’t I stop Sam from cooking last night being that drunk she should have never cooked pasta she could have set the house on fire.

I should have stopped her instead I sat there and filmed her.

You can find the balance and enjoy the university life with ease.

I want my video to be current because the last video made was very outdated and I don’t want mine to be like that. My original plan was a documentary style video but I think this is a outdated way so I looked into using the social media route.

Persuasions

For our new persuasions project I am looking at the topic environment which is something that has a lot to look into which is why I chose it. The brief is to make a campaign of our choice based on a organisation of our choice. I chosen to look into ocean plastic as this happens everywhere and has been a a issue that has been going on forever. The issue is that I wanted to do something that has been over done. So when doing some research I realised that a lot of the campaign that are very much about getting people to reduce recycling but this hasn’t worked.

There needs to be a solution so I came up with the fact that bottle water is over used and doesn’t need to be used when there is tap water. The thing with bottle water is it is accessible. We need to change this by make tap water more accessible. Another issue is plastic straw these are over used and people need to find a way of not using them by saying no at the bar and cafes. I want to change people attitudes toward bottle water by making tap water more appealing I think that tap water should be more available in town centres and other places. There should be fill up station where you can fill up your own bottle to stop the waste in plastic.

I want to make an animation that will show the process of a water bottle being made and the amount that goes into getting it into our stores and there show how easy it would be to just turn on a tap on the flip side. This animation I want to be very cartoon like and really capture the audience at the end by getting the message out there. I think that welsh water is a good company because it has done campaign like this in the past and will be a company that would support a campaign like this.

 

 

Artistic Books

Today we had a look at books that Tom Martin had made and also showed us different ways to construct a book suitable for travel. I found this along with the collection in the library very helpful to me. I knew from the first day in the library I waned mine to have a lot of compartment because my plan is to collect a lot of the receipt and different thing out there. I want to compare there graphics to ours.

There was one of this book that he made before he went travelling for a year and made the structure of it before he went and had a rough idea of what he wanted to find when he was out there. This book was something I want to do for this trip but on a smaller scale and with more places I can collect stuff in. I think the idea of this way of making a book was better than stitching each page was glued together meaning you can keep adding pages which is what I liked. Also that I could make a cover when I came back to bring the whole book together.

From these examples and my own research I have decided that I want my book to be 6 by 4 so I can fit photo in if I want to. I have also planned to but envelopes and boxes in my book so I can store receipts and other things I collect in. I want one storage for everyday and I want my book so be like a scrapbook so it reads day to day of what happened on my travels. I also want to include videos and make my book interactive so that it plays the videos when I scan it. I also had a idea to make little folded boxes that will contain images of a place at the bottom and when you scan it a 3D image comes up or a video of that place.

On Display- Logo Development

Final ideas

In a presentation I showed everyone my process so far and wanted feedback on my logo. There feedback was that they liked the idea and the logo. The logo they felt the lines were very harsh in places and needed smoothing out. The colour were said to have been to bright and that there is a rule that red and green shouldn’t be seen together, also the typeface need to be change as they felt it just didn’t work with the overall logo.

With the feedback the first thing I did was make the lines less sharp and more rounded so using the pen tool and anchor I smoothed the line out where they pointed out the most.

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I went back in and went through a lot of colour changes to see if I could find a different choice of colour that worked better together. I swapped and changed the colour on a page so I could see all the option together. I also asked on Facebook to see what people thought of the original green and red and if it didn’t work or if it just needed to be changed slightly.

Here show all of my colour swatching and after looking at these I still feel that red and green is what colour I want my logo to be. As I feel these are the strongest together. I then asked a few close friends and family which one they felt worked the best and they felt the dark red and green worked the best. These colour gave it more of a earth feel rather than being to bright.

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Below shows the colour that I have decided to use in my final logo. I feel that these colour work the best together. I know that in the tutorial it was said that red and green shouldn’t be seen. I feel after a lot of research and testing other option. The comment on Facebook also showed that green and red worked together.

Screen Shot 2017-10-18 at 20.47.32.pngThe other thing mentioned on my logo was that the line would work better if they were thinner as at the moment they looked to chucky and less like lines on a map. When trailing this with the colours chosen I agree with the comment.

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In my presentation it was also mentioned that the typeface needs to be changed as they felt the current one didn’t worked well with the logo. I again went back into Illustrator and looked at the typeface that were already on Illustrator.

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These typeface all work but I didn’t think they were personal enough considering the whole idea is my personal journey. I remembered that it was mention to look into making my own typeface. This is where I thought about making my own handwriting into a type face as its personal to me.

I created my typeface by writing the alabhet in both capitals and lower case and took a picture of this that I then placed into Illustrator where I Image traced and expanded the image and ungrouped them to make them indiviual letters. I then made sure all of them were smooth and not as sharp. I then used the letter to make my name using all capitol and also a version with both to compare and see with one worked the best with the logo.

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This font worked well with the logo and felt more personal which i liked and i also feel I’ve learnt a lot more from making my own font instead of using and existing font it feel more real and more mine.

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This is my final logo

Psychogeography

Psychogeography Definition: the study of the influence of geographical environment on the mind or on behaviour. The geographical environment of a particular location, typically a city, considered with regard to its influence on the mind or on behaviour.

How do different places make us feel and behave? The term psychogeography was invented by the Marxist theorist Guy Debord in 1955 in order to explore this. Inspired by the French nineteenth century poet and writer Charles Baudelaire’s concept of the flâneur – an urban wanderer – Debord suggested playful and inventive ways of navigating the urban environment in order to examine its architecture and spaces.

While the term originated in the 1950’s, we can go much further back to gothic representations of the city, and even as far back as Defoe, who could be said to be the progenitor of a psychogeographic analysis of urban space. For psychogeography as a movement is essentially the tale of two cities: London and Paris.

Paris exists as the home and birthplace of the term while London has long been inhabited by what are predominantly psychogeographic ideas. Figures such as Blake, de Quincey, Robert Louis Stevenson and Arthur Machen were all responsible for an imagining of a city that had a spirit of place, and looked for ways to experience what were familiar surroundings in new and insightful ways. They essentially were experiencing their city in a way the movement in Paris would be describing years later.

What I understand from this is that its the people around us the way getting from a-n can be more interesting by not following a straight line. These days there are apps that show us the quickest route but no-one explore anymore. It give a more control chaos and joyful encounter of unplanned events with something hidden being revealed that wouldn’t have been found through the straight forward route.

I found this brief to be difficult and at first picking a theme was hard but psychogeography was the one that made the most sense to me. When having our tutorial I done some research but had no ideas. This is the fact that not just wandering trough it to get to where you need to go its the experience thats happens when your there. I also had the idea of typographic map and map that are found in zoo that give more of an experience they are and advert map. This tutorial has made me more aware of what is to be expected and understand the brief more.

I need to think about these few points:

 

Where will the expedition be?

Who is it for?

The back story

When coming away from the tutorial I knew I wanted to look into the map idea. Then I thought about how different people find there way to the same place. The way that I would make my way to the centre of town having lived here all my live would be different to someone who only just moved here. The way my friends would walk would also be different again. It also made me think about when my family went to Greece my grammy had already been there so he drew a map of all his favourite place in the way he  thought about it and how that map got us to where we need to go better than a map of the area because it was a more simplified stripped back version.

I was thinking of looking into the different way people would get from A-B and how the longest route might be the way people not from here would go, which is probably the more interesting route. Whereas I would walk the shorter back route way.

These images were what started my ideas.