Drink awareness process

For this drink awareness video my idea involved filming. I wanted my idea to look like a snapchat story of a drunken night out. I wanted it to feature my one friend tom who is a first year. I decided that using a first year would connect more with the target audience. The filming I needed was shot of pre drink, the night out, the walk home and the getting back home to halls. My one problem was the fact that snapchat is portrait so I wanted to see if this would work in other ways. When discussing this idea in university as feedback the decision was made to keep it portrait. I then wanted the voice over to be from a sober point of view telling themselfs to stop and think about what they are doing.

I gathered videos from actually nights out along with shot I took myself to help the video make sense and relate to my idea.

This is the script that will be recorded over the tom of the footage:-

University is both social and actually getting the degree. With this comes alcohol.

I always find I drink way too many at Pre-drink and now I’m thinking about it why didn’t I just slow down. The start of shots are never a good idea and I always feel pressured into them but don’t allow yourself to be pressured.

I hope the neighbour never heard us last night I don’t want to make a bad impression for the university.

I seem to always find myself having a few too many. I never seem to consider the number of units I’m drinking when on a night out the recommended amount is 14 units a week and I drink more than that on just one night.

I wish I paste myself and drank water in-between each drink.  I am not thinking about the amount I am drinking at all. I also spent my taxi money on entry in to the club how am I going to get home now.

I shouldn’t have chosen to walk home alone I shouldn’t have left the group on a night out and wish I’d stayed with everyone. I could have put myself in danger or others around me.

Why didn’t I stop Sam from cooking last night being that drunk she should have never cooked pasta she could have set the house on fire.

I should have stopped her instead I sat there and filmed her.

You can find the balance and enjoy the university life with ease.

I want my video to be current because the last video made was very outdated and I don’t want mine to be like that. My original plan was a documentary style video but I think this is a outdated way so I looked into using the social media route.


Ephemera Design Process

I finally had enough researcher and a rough idea of my approach so I went into indesign and started my design. I designed my front cover and then my first design Jessica Walsh who had the most writing I work with her to get it into the 6 column grid system. This had to be the most challenging part I managed to fit her in with a 8 line spacing and size 9 font. I then got the rest into the grid system using a 9pt size font and a 10 line spacing.

My front cover and back cover I wanted to be the same so I edited and cropped the image of the two boys in sawdust and placed them big on the front cover having the title design boom at the top and the rest of the information following it. With the back I did the same but I tinted the image grey and faded it on to the back.


When I had formative feedback the main issue was the page with Jessica Walsh as every page was consistent but I had changed the line spacing a lot to fit her onto two page. The image shows the line spacing. I was told I could used the page in front to start her and spread it over 2 and a half page which I felt was a good idea as I didn’t think about doing it. I was also told to think about including every designer on the front cover and changing the location so they can be seen when printed out. I also needed to consider spelling mistake and changing the title of the designer to make them bigger. I also needed to make the social media logos smaller.

I went back in to indesign and considered all these factors and when changing Jessica Walsh came across some difficulty as to layout with weather to leave the two page spread how it was and still have a mini image and the title on the first page or  have half of the face on each side I tried both and peferred the last one.

For the front cover I decided to used the space on the bottom to add mini image of the other 6 designers to create a front cover that shows you what to expect inside. I also changed the chapter logo to white and added it above all the designers.

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Jessica Walsh I rearrange the whole page changing the line spacing first so it was all the same as the other 6 and then made Jessica Walsh go on to the page with Oded Ezer to start the title and opening quote with a image of half her face then keep the layout on the second page but with moving the image over to just the right hand side.

On the back I change the image to make them smaller and also made sure I used the right hierarchy to make certain things more important than others.

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Ephemera Design Ideas

We have been working toward our final  ephemera design which i have looked into with research on magazine layouts and research on the designers

Jessica Walsh 

One of the designer included in out booklet was Jessica Walsh who is an American designer, illustrator and art director. She was born and raised in New York and she began designing websites at the age of 11. In her work she likes to use bold and bright colour whilst using a lot of typography. Her work she produces is always fun and playful.




Sawdust is the creative partnership of Rob Gonzalez and Jonathan Quainton who are based in London. There work is professional and they create innovative typography and display brand typeface, visual identities and image creations. They give a sophisticate vibe and use asymmetrical and contemporary.



Morag Myerscough 

Morag Myerscough is a founder of multi disciplinary design practices studios. Her work is characterized by an engaging boldness, creating specific, local responses to each distinct audience that will see and experience the design, using it to create community and build identity. Morag makes places from spaces that people like to be in, which stimulate and often make you smile



Veronica Fuerte

Veronica Fuerte is a designer and illustrator who is from Barcelona. In 2007 she founded her own studio called hey studios and the client company have been Apple, The Wall Street Journal and MACBA. They have used colour, geometry and typography are used to find graphic solutions.



Oded Ezer 

Oded Ezer is a graphic artist and design educator and has pioneered in the field of 3D lettering. Before he started his career as a designer he was a poet and musician who lived in Jerusalem and London. His work is extremely playful and experimental, producing exciting outcomes that standout and appeal to the audience.



Felix Pfaffli 

Felix Pfaffli is from Sweden and is a graphic designer who set up his own design studio in 2010. His website displays his design projects like magazine covers and T-shirt graphics. His work is g bold type and flat colours. He also uses brush strokes, different textures, gradients and collage effects to create illustrative imagery.

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Eike König 

He is a founder and director of Berlin based in design studio, HORT which is know for the free spirt and experimental approach. He keeps his style minimalist and bold which include a lot of typography.



After researching the designer I went on to the design boom website to get a feel for the website and how I would use their design in my work. I had two main layout idea in mind it was just a case of taken them in to indesign and see what best fitted the designers.


The second Idea didn’t work because the image would have taken a whole page meaning the people with a lot of text wouldn’t have really fitted .  So I went with my first idea with the image at the top over both pages.


Magazine Layout

Friday 25th November

Here are many different layout to a magazine which I research in order to give me ideas for my layout. I wanted to see how they used the double page spread with the text and the image and how I could pay around with the layout depending on the image and text I am given to work with.

I have to design the entire layout including the front cover for my book and I would like mine to maybe include a contents page. I would like it to have a simple flowing layout with a constant theme flowing throughout.


The first one I like because of the numbers and the way they have used negative space to make it simple but effective.


I like this one because of the use of black and negative space and how the image look very effective on a black background. I also like the way they used the I for the contents as well as in THIS.

screen-shot-2016-11-27-at-18-33-07I like this one because of the colour and how they have used the double page well by filling one page with an image but keeping the other page simple but with enough detail.


I like the use of colour but I really like the layout using the text in the middle as the main place you look at and the the image behind that doesn’t over power the page.


I like this layout as it has a lot of of text but it is displayed in a way where it doesn’t look like a boring amount of text. I also love the colour with a little bit of yellow.

I think for my layout I would use the double page by having one page for the image and the other for that artist information. I will see what this look like when I play around with layout.

Front Cover 

I like these front cover because they are simple but effective giving a clear image and clear title.  I like the simpleness of the image and title. I like the way they have all got a different filter on them .


Narrative Workshop

Tuesday 22nd November 

So for this narrative workshop we look at images and how images can tell a narrative through what we don’t see in the frame. We were told to choose a image but weren’t told what we were doing with it. We were then told to split our page into 12 and then she told us that we can look at the image and imagine what going on around the image.

Using the 12 square I used the image and imagine what was going on around the frame and drew this in the square thinking about looking through the clock what was the other side of the image and who was the man behind the shadow.


This was my image I looked at so my main focus was who was the person who made the shadow. I looked at him from many angles and also looked at it through the clock and from behind the wheel . I wanted to capture what the man looked like from my imagination.


Here are my sketches I feel by just doing this exercise I realised there is more to a photo than meets the eye it was also interesting when I found another person in my class who did the same image and how we had intuprated  it in different ways. We then had to look at our own image and look at how we could create a sense of a story and easily I could see a pattern from the original image to the ones I interrupted from the image.

We then used these and made a ruff book out of it to get the full idea of narrative and how we can get a story from just one image.

Series 2 – Photography and Beauty

For our new task we had to do the same as last time with two new topics and using more precise measurements. I decided I wanted to do it in something I was interested in and used a lot, also something that could be easily accessible to me.


For my first subject I decided to choose beauty as using makeup and hair products is part of my everyday life. When I think about beauty I think about how I always use a product and a brush to cover my face to make it look better. My series or image would be things i used with a brush that links it together.

These are the image I took for beauty I then had to use the measurement and think about what image would work best in the space given. My first set of measurements were 1400 x 200mm portrait which I chose to use the image of the eyeshadows. The second is 280 x 40 mm landscape which I used the image of foundation and brushes. The third is 100 x 55 mm portraits and used the image of the power brush. The fourth was 55 x 40mm landscape I used the image of all the brushes.

For image image i wanted them to work in there measurement but also link to now another with the colours I used so I chose to keep a constant colour theme of green and blue. I used the quick selection tool and hue/saturation to change the colour put still keep the image quality.

100 x 55 mm
55 x 40 mm
140 x 200 mm
280 x 40 mm


For my second subject I chose to do photography as it was I have been doing photography for the last two years and I really enjoy it. I use my camera mainly for my A-levels but it has now become something I take with me incase I see anything interesting I take snap shots.

These image I took had to link so i choose to link them with colour of black and white and purple. I wanted to show the links with the lens in the camera. I also edited them so they all had the same filter of a photocopy look. I also looked at the dimensions I had to work with and from there decided which image would work best.

100 x 55 mm
140 x 200 mm
55 x 40 mm

For this project the two subject I chose I wanted them visually to look different but the image within each subject to link and look the same my graphic stratergies  was to keep the colour the same throughout each image and for keep the filter the same. With the beauty images I wanted to make sure they all looked similar by flipping some of the images.

Developing digital variants

Tuesday 1st November

Using photoshop we were asked to make a series of images from a similar artwork using for the screen print. I will as a starting point make a half tone image. Create a second layer and make a drawn shape or series of shapes that relate to the image/s in the photo.

Using the potentials of:

  • Layers (label each layer descriptively as you make them)
  • Colour adjustments / inversions
  • Varying opacities
  • Moving positions of layers

For my digital variants I used a similar image to what I used in my screen print, I then used this image and the pen tool. The pen tool works in a way that i drew a path round the kiwi which then added a new path into the path panel. Each path I used green for the background of the kiwi and then the middle of the kiwi I used orange.

I wanted the image to look like it was still kiwi but also to look distorted. Using the pen tool i went around and inside each kiwi making them all there individual path so I could then fill them in with colour. This one I wanted to keep to two colour.

Final Image of digital variants using two colours

I like this image but I feel it is very child like the colour need to be different and I think i could use the curve on the pen tool better. If I was to do this again I would be more precise with the curve tool I would also edit the image first so the image was my own design. screen-shot-2016-11-06-at-16-32-20

Here I am showing my second digital variant and showing how i selected the path and used the fill path tool to then use a colour picker to fill in the chosen area in the right colour.

Second Digital Variant

Here is my second digital variant which is a lot better than the first one I used a simple image of a kiwi sliced up. I then used the magnetic lasso tool to then go around the chosen part of the kiwi which I copied and pasted and put one in every corner. The original image looked like this:unknown

Once I thought I was finished with the pen tool i realised there was a few parts of the kiwi skin that hadn’t been filled in and made the image look un complete so I did the and changed the colour slightly by darkening the brown to add dept to the image.


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Final image

I went in again and made the image more precise and the colour more accurate.

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More abstracted version